Campaign Management
6 hours ago
Job Description:
- Develop and execute end-to-end marketing initiatives to drive user adoption and usage growth of Pay-to-Merchant service for SPayLater
- Work closely with cross-functional team to identify opportunities for growth-driven campaigns and promotions
- Track campaign performance, evaluate key metrics, and optimize strategies using data-driven insights
- Plan, develop, and execute Point-of-Sale Marketing (POSM) materials for acquired merchants, ensuring brand consistency and clear call-to-actions
- Monitor competitor activities in the offline space and propose proactive strategies to maintain SPayLater's competitive edge in merchant visibility
- Manage ad-hoc marketing projects and support special initiatives to improve product visibility and usage
Requirements:
- Bachelor's degree or above in marketing, business administration, or any related field
- 2 - 3 years of working experience in marketing-related fields
- Work experience in project management or similar role
- Proven track record in driving growth and managing end-to-end marketing campaigns
- Excellent attention to details with the ability to deliver high-quality work on time
- Strong communication skills and ability to work collaboratively with stakeholders
- High proficiency in English, both written and oral communication
- Work experience in eCommerce / financial industry is a plus
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