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Marketing (Senior officer)

2 weeks ago

Huai Khwang, Bangkok, Thailand Muang Thai Insurance Public Company Limited Full time

Key Responsibilities

● Continuously monitor market trends, competitor activities, and consumer behaviors.

● Analyze research data and campaign performance metrics to identify emerging opportunities.

● Propose and initiate new product ideas, promotions, and campaign concepts based on consumer insights.

● Coordinate with product teams to develop marketing materials and sales tools for all distribution channels.

● Support product launches and promotional activities with clear messaging and competitive positioning.

● Plan, execute, and monitor marketing campaigns in collaboration with sales channels (KBank, Agents, Brokers, Financial Institutions).

● Manage promotion mechanics, creative assets, and execution timelines.

● Manage allocated marketing budgets, ensuring efficient use of resources and ROI tracking.

● Provide post-campaign performance reports with recommendations for improvement.

● Address partner concerns and negotiate solutions for mutual benefit.

Key Qualifications

● Bachelor's degree in Marketing, Business Administration, or related field (Master's degree is an advantage).

● 3–6 years of experience in marketing, campaign management, or product marketing (experience in insurance/financial services is a plus).

● Strong project management and coordination skills.

● Proficient in digital marketing tools, content management, and performance tracking.

● Fluent in Thai and English (written and verbal).