Online Channel Specialist

3 days ago

Phra Khanong, Bangkok, Thailand The Thai Silk Co.,Ltd. (Jim Thompson) Full time

The Online Channel Specialist (Brand. com) is responsible for maximizing the commercial

performance and customer experience of the Jim Thompson Brand. com channel. This role

manages daily operations, campaign execution, digital merchandising, and performance

marketing coordination to grow the brand among affluent Thai customers and expatriates

living in Thailand. The position requires strong Shopify expertise, cross-functional

coordination, and a commercial mindset aligned with the brand's premium positioning.

Key Responsibilities:

Commercial Ownership & Growth

  • Manage daily/weekly/monthly KPIs including revenue, conversion rate, AOV, traffic, and sell-through.
  • Drive Brand. com performance with campaigns, product drops, curated assortments, and optimized user journeys.
  • Work closely with Marketing to develop targeted communications and offers for affluent local shoppers and the expat community.
  • Recommend new opportunities based on data insights, competitor activity, and customer behavior.

Shopify Website Operations & Merchandising

  • Oversee all product uploads, descriptions, images, pricing, SEO tags, bundles, and collections within Shopify.
  • Maintain accurate categorization, stock visibility, and navigation to ensure a seamless browsing and shopping experience.
  • Coordinate UI/UX improvements, homepage refreshes, and merchandising layouts with the E-Commerce and Creative teams.
  • Conduct weekly site audits to identify errors, friction points, or opportunities for improvement.

Campaign & Content Execution

  • Ensure timely implementation of all campaigns, promotions, homepage banners, landing pages, and marketing assets.
  • Coordinate with Creative and Marketing to ensure assets are aligned with brand tone and meet premium audience expectations.
  • Support the rollout of targeted campaigns for international tourists, high-spending locals, and resident expatriates.

Customer Journey & Operational Coordination

  • Work with Customer Service and Warehouse teams to ensure smooth order flow, fulfillment accuracy, and timely delivery.
  • Assist in troubleshooting order issues, cancellations, returns, and special requests.
  • Collaborate with Operations for inventory needs, restocking, and product readiness.

Data Analysis & Reporting

  • Prepare weekly and monthly performance dashboards (traffic, conversion, product performance, campaign impact).
  • Analyze customer behavior and identify insights to improve retention and loyalty.
  • Monitor competitor websites and global retail benchmarks for best practices.

Qualifications:

  • Bachelor's degree in Business, Marketing, E-Commerce, or related fields.
  • 3–5 years of hands-on experience in e-commerce, with strong proficiency in Shopify.
  • Experience operating or supporting premium/luxury brands or high-consideration consumer segments.
  • Strong understanding of marketing to affluent Thai customers and expatriates living in Thailand.
  • Familiarity with digital marketing, SEO, analytics, and CRM tools.
  • Excellent coordination, communication, and project management skills.
  • Detail-oriented, analytical, and comfortable working cross-functionally.
  • Basic design skills (image resizing, cropping, simple visual checks) are a plus.

Key Competencies:

  • Commercial and data-driven mindset
  • High accuracy and attention to detail
  • Strong communication and cross-team coordination
  • Customer-centric approach
  • Ability to manage multiple tasks and deadlines
  • Problem-solving and proactive execution
  • Understanding of premium brand expectations

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