URGENT Communication Specialist @BTS Punnawithi

This role is ideal for a strategic and creative communicator passionate about enhancing brand presence through digital media, storytelling, and visual content.

The specialist will lead social media and digital initiatives aligned with business priorities, collaborating across corporate citizenship, community relations, site leadership, and commercial teams.

• Strategize and lead social media and digital communications across owned and partner channels (e.g., Facebook, YouTube, websites, intranet, eNewsletter), focusing on audience growth, engagement, and lead generation.
• Develop and execute integrated campaigns on digital and social platforms, including planning, budgeting, performance tracking, and agile adjustments based on analytics.
• Create compelling content and digital assets, including copywriting, visual design, infographics, and video production—either in-house or via external agencies.
• Consult and advise internal teams on digital channel setup and content strategy to promote products, projects, and initiatives.
• Drive employee advocacy programs to encourage sharing of corporate content on personal social media.
• Monitor and report digital sentiment, especially during incidents or crises, ensuring timely and appropriate communication.
• Analyze performance data from social media and websites to generate actionable insights and support quarterly strategy reviews.
• Champion AI and emerging communication technologies, sharing knowledge and guiding the team in adopting new tools and behaviors.
• Ensure brand consistency across all digital touchpoints and assets.
• Communicate effectively in English, including attending meetings with international stakeholders, summarizing key points, writing press releases, and presenting work in English.
• Support special projects and tasks as assigned by the Communications Director.

• Bachelor's degree in Marketing, Communications, or related field.
• 5 years of proven experience in social media marketing, content creation, and digital advertising.
• Strong English communication skills (spoken and written) for international collaboration and presentations. (TOEIC score above 800 preferred)
• Proficiency in social media management tools, Google Ads, Facebook Ads Manager, and Graphic/Video editing software.
• Develop strategies, create campaigns, plan media schedules, and manage budgets independently from start to finish
• Analytical mindset with ability to interpret data and optimize campaigns.
• Tech-savvy and enthusiastic about learning new technologies; skilled in using AI tools for marketing tasks.
• Proficiency in PowerPoint, Canva, MS Clipchamp, and Copilot.
• Excellent organizational and project management skills with attention to detail.

PERSOL HR Services Recruitment (Thailand) Co., Ltd.

Pimpisud Piromvaragorn (Mind)

M

21st Floor, Bangkok City Tower, Unit , 179 South Sathorn Road, Thungmahamek, Sathorn, Bangkok 10120 Thailand

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PERSOL THAILAND

We are one of the leading HR solutions companies in the APAC region providing holistic and integrated end-to-end HR solutions.