Marketing Assistant Manager – ORI

2 weeks ago

Phra Khanong, Bangkok, Thailand Jaspal Public Company Limited Full time ฿60,000 - ฿80,000 per year
Job Summary

The Marketing Assistant Manager plays a key role in driving brand growth and customer engagement for ORI — a modern activewear brand rooted in movement, wellness, and innovative design. This role leads marketing strategy execution, brand storytelling, campaign management, and cross-channel activations, ensuring ORI's presence is strong across retail, digital, and community touchpoints.

Key Responsibilities

Marketing Strategy & Planning

  • Support the development of brand strategy and annual marketing plans aligned with business goals.
  • Lead campaign planning for new launches, seasonal collections, and brand-building activities.
  • Analyze market trends, consumer behavior, and competitor insights to strengthen brand positioning.

Campaign Management & Activation

  • Plan and execute 360° marketing activations—online, offline, retail, and community-based.
  • Oversee rollout of marketing campaigns across stores, digital platforms, and partner channels.
  • Coordinate with internal teams (Design, Merchandising, Retail) to ensure seamless execution.

Brand & Content Management

  • Develop compelling brand narratives consistent with ORI's identity: movement, wellness, innovation.
  • Work closely with creative teams to produce high-quality content, lookbooks, social media assets, and campaign visuals.
  • Ensure all communications reflect brand tone and guidelines.

Influencer / KOL & Community Engagement

  • Identify and manage KOLs, fitness influencers, trainers, and wellness partners.
  • Organize community events, workshops, and collaborations to build brand loyalty and engagement.
  • Track KOL performance and measure campaign impact.

Retail & Digital Activation

  • Work with retail teams to execute in-store marketing, POP displays, and promotional activities.
  • Support digital marketing initiatives including social media campaigns, paid ads, newsletters, and online partnerships.
  • Drive traffic to both retail stores and online platforms through targeted campaigns.

Project & Budget Management

  • Manage marketing budget, quotations, and vendor coordination.
  • Ensure all campaigns are delivered on time, within scope, and within budget.
Qualifications
  • Bachelor's degree in Marketing, Communications, Fashion, or related field.
  • 5+ years of marketing experience in fashion, activewear, lifestyle, or wellness industries.
  • Proven experience in marketing activation, campaign management, or brand management.
  • Strong understanding of fashion and wellness trends, consumer insight, and brand building.
  • Excellent project management, multitasking, and communication skills.
  • Ability to work in a fast-paced, creative environment with strong attention to detail.

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