Assistant Brand Manager
6 days ago
สินค้าอุปโภค/บริโภค
วันนี้
- คุณสมบัติพื้นฐาน
- งานประจำ- 4 - 6 ปี- กรุงเทพมหานคร- ปริญญาตรีหรือสูงกว่า- Competitive- หน้าที่และความรับผิดชอบ
- Support GBM to develop strong brand planning, AOP and stat plan with in-depth market analysis
- Ensure flawless execution of brand activities as per brand plan, Annual Operational Plan, and marketing activity plan
- Able to lead and execute campaign communication and determine media mix on all channels including offline and online by partnering with multi-agencies to ensure impact and integrated launch plan
- Deliver high quality & effective brand assets while able to work with Global team to ensure Lay’s brand guardrail
- Disciplinarily execute on brand plan including prioritize and well manage key milestones/timeline, update brand performance and build actions for improvement
- Be able to work on data and support in performance tracking - business KPIs & consumer KPIs working closely with trade & insights team
- Act as owner to control and monitor A&M spending with accuracy and efficiency to be in line with AOP
คุณสมบัติ
- Bachelor degree with 4 years’ experience in Marketing or related field
- Experience in Consumer Goods is advantageous
- Good relationship building and teamwork
- Initiative and flexible
- Resilient work well under pressure and agility to response under complexity
- Good command in both Thai & English
- Computer literature in Microsoft Office
- Experience in launching Innovation and Project management would be a plus
- Demonstration of leadership potential through past work experience and extra-curricular involvement
- Passion for Marketing and be consumer-centric
- Digital savvy and deeply understand digital marketing landscape end to end
- Positive, assertive with exceptional ‘soft skills’ to enable delivery through high degrees of collaboration and partnership across multifunctional teams
- Achievement driven and result oriented
ดูคุณสมบัติเพิ่มเติม
- สวัสดิการ
- กองทุนสำรองเลี้ยงชีพ
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- มีเวลาการทำงานที่ยืดหยุ่น
- โบนัสประจำปี
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