Assistant Brand Manager

3 weeks ago

กรงเทพมหานคร, Thailand Colgate-Palmolive Full time

No Relocation Assistance Offered
123504 - Bangkok, Bangkok, Thailand

**POSITION**:
**Assistant Brand Manager/ Brand Manager**

**REPORTS TO**:
**Group Brand Manager - Toothpaste**

**LOCATION**:
**Bangkok, Thailand**

**MAIN PURPOSE**:
**Overall, the Brand Manager is responsible for managing assigned subcategory /brand at the Indochina level to achieve the agreed market share and P&L/financial objectives, in line with the company strategies.**
**Estimated travels: 10% per month**

**MAIN RESPONSBILITIES**
- **
Leverages local knowledge of consumers & shoppers, competitors, and local market dynamic to enhance competitiveness and accelerate business growth**
- **
Development & timely implementation of IMC Campaign, New product launch in cooperation with local countries.**
- **
Actively participates in the Commercial Business Planning (CBP) across markets to identify & provide solution to address business gaps and opportunities.**
- **
Lead & coordinate closely with cross functional teams e.g. Retail Marketing, Supply Chain, Packaging to develop promotion plans and new product launches, promotion bundles.**
- **
Cooperates with Division Category teams regarding Division/ Local campaigns implementation and results.**

**Marketing Strategy**
- **
Coordinates the implementation of the overall sub-category & brand strategies agreed with Division, including 5P guidelines to achieve/exceed market share & financial objectives.**
- **
Actively participates in Division Go-to-Market teams.**
- **
Works with Insights & Research team on preparing the actionable recommendations to address ongoing business countries challenges.**
- **
Develops the regional new product launch plans.**
- **
Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM**:

- **
adaptation of shopper marketing programs (RE & specific customers)**
- **
the new category demand program concepts including cross-category platforms**
- **
RE and customer collaboration specific program concepts**
- **
Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy.**
- **
Develops category & brand portfolio strategy & SKU management recommendations for the IDC hub.**
- **
Manage assigned A&P spending**

**Media Management**
- **
Understand media strategy guidelines & updates to countries and Media Agency for the subcategory.**
- **
Approves and coordinates media priorities, media plan revisions and budget shifts/changes for subcategory by country.**
- **
Supervises and approves media planning & buying for subcategory by country.**
- **
Supervises and approves adaptations of media copies for all markets for the assigned subcategory.**

**Key Performance indicators and financial Accountabilities**
**Is responsible for driving the following at the country level**:

- **
Subcategory P&L**
- **
Subcategory Market Share**
- **
Key CS&L KPI’s for subcategory: DPA, SKU count, SLOB**
- **
Advertising subcategory budget**
- **
Effective & efficient spending management for subcategory taking into account brand and RM recommendations**
- **
SKU simplification**

**New Product Development**
- **
Develops master materials (key visuals, media support, master POP/KV) to support new product launches.**
- **
Works with countries the roll
- out new product launches plans**

**Support for the Local Commercial Activation**
- **
Provide feedback to the final materials for overall country/category grid of commercial events & promotions customized by RM teams**
- **
- **
Provides expertise and consultations to the local markets to address the specific SOM issues, when applicable**
- **
Communicates regularly with local retail marketing teams. Actively participates in monthly meeting/call with regional and local retail marketing category teams to update on key activities: business results, NPD, event/material updates, A&P budget updates, country specific projects and business challenges**

**Marketing Budget Review & Mid-Year Review**
- **
Develops Budget Review strategies & plans for Division approval**
- **
Develops budgets / A&P by subcategory and brand**
- **
Supervises preparation of marketing charts for Budget Review in cooperation with Retail Marketing (SOM/SOV, Pricing, Distribution, Promo Flowcharts) and Media Agency (Media Flowcharts, Media Strategy). Coordinates with business analyst to use centralized & automated reporting tools where possible to prepare charts by country (e.g. SOM, pricing, etc).**

**Basic Qualifications**
- **
Minimum Bachelor degree in marketing, business or related areas**
- **
3 years of marketing experience preferably in Consumer Goods Industry**
- **
Good English communication skills**
- **
Able to travel**

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin

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