Assistant Brand Manager
5 days ago
Our client is a global leading luxurious/niche cosmetics and fragrance.
**Responsibilities**:
- Being responsible for P&L and budgets for own brands.
- Managing the marketing division and ensuring that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier).
- Providing leadership direction to the team and strengthen brands market presence (after 6 mths or earlier).
- Handling the achievement and accountability for individual brand targets - up to profit contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by SKU.
- Developing the brand-specific marketing calendar.
- Conceptualizing, planning and ensuring timely implementation of launches, promotions and brand-specific animations, consumer events.
- Developing and providing marketing collaterals (i.e. POS displays, etc).
- Devising customer recruitment plans for each brand - e.g. Workshops, promotional activities, etc.
- Devising customer retention programs and CRM brand-specific activities to drive brand sales.
- Being responsible for the accountability and tracking of brands’ Advertising & Promotional Expenditure.
**Qualifications**:
- Bachelor's Degree in any field.
- Experience marketing roles for prestige/LUXE beauty (cosmetic, fragrance and skincare is preferable).
- Good command of English.
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