Brand Governance and Global Communication Manager
2 weeks ago
Coordinate with related paties in order to develop, refresh and rebrand BU's brands identity to be in line with SPWG's vision and corporate identity.
Support to develop BU Brand Guideline, communicate and train users as deemed appropriate.
Support to develop and implement holistic communication and media plan for international market.
Work with advertising and international media agencies/ representatives to develop master communication materials and media tactics that appeal to international market.
Work closely with MBI and tourist team to define and priorities international target audience in order to formulate communication and media strategies.
Monitor and evaluate overall BUs' creative assets and generate report to feedback to BUs for improvement.
Track and evaluate international campaign result and generate report.
Prepare, monitor, and control budget and timeline - Other as assigned.
**Qualifications**:
Graduate Bachelor or Master Degree in Marketing, Advertising or related fields.
At least 5 years of experience in Branding from Agency house or In-house.
Experience in planning branding strategies.
Good at coordination, communication and presentation.
Good command in English.
**Job skills required**: English, Branding, Coordinate
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