Brand and Communications Manager
1 week ago
**The Role**:
**Where you fit in**
You will lead the overall Shell Retail Brand Experience from customer, community, and Brand share preference prospective. Develop Shell Retail Brand Experience overall strategy, lead communication and Brand experience enhancement.
Develop marketing communication strategies and implement plan, contribute to the business, and brand results in both Fuels, Non-Fuel Retailing (NFR) and every customer touch points when they interact with Shell at our site and also on-line.
Work closely with internal colleagues both local and global and external agencies to deliver successful 360-degree communication and activation and lead Shell Thailand to become the most loved/ admired brand.
**What’s the role?**
As Brand and Communications Manager, your key accountabilities include the following:
- Responsible for planning strategies and implementing brand enhancement, holistic communication, and seamless customer experience activations for Shell retail businesses in Thailand including fuels, lubricant service centre, coffee shop, convenience store, loyalty programme, business partners, co-locators and overall Shell stations experience.
- Lead 360-degree end-to-end communication for Shell retail Thailand that covers above-the-line, below-the-line, media planning, public relations, digital marketing, social media, KOLs/influencers management, event and activation management, and internal communication.
- Lead brand and reputation planning for Shell retail to increase brand preference to be the most loved brand in the industry and generate more traffic to Shell stations.
- Manage agencies for integrated marketing communication deliverables including creative agency, media agency, PR agency, event organizer, and on-ground production and logistic agencies.
- Be a guardian of brand guidelines and sub-brand guidelines to ensure consistency and on-brand implementation.
**What we need from you**
To succeed in this role, you will have:
- Possess a Bachelor’s degree or Master’s degree, preferably in Marketing, MBA, Communication, or Economics
- Successful brand, communication, or marketing background with at least 3-5 years’ experience in the relevant role. Experience as a management or team leader would be an advantage Hard skill.
- Experience in working with communication agencies including creative agency, media agency, digital agency, research agency, PR agency, and event organizer.
- Excellent integrated marketing communication, digital marketing, and customer experience design skills with a proven record of achievements
- Good interpersonal skills with cross-functional collaboration approach and ability to influence & motivate stakeholders, from top to field.
- Excellent English and Thai language skills in all aspects.
**Company Description**
Shell’s presence in Thailand dates back to 1892 when the first barge containing Shell kerosene docked in Bangkok. Today, Shell is one of the largest and the longest-established multinational operations in Thailand. The Shell Brand is one of the most esteemed and well respected in the Thai energy sector. Shell played a pioneering role in the advancement of the industry, from the establishment of refineries to a nationwide network of gasoline stations. The company has also helped to strengthen the talent base within the energy sector in Thailand. For more than 120 years of our operations in Thailand, Shell has been growing side by side with the country’s developing economy. We have been committed to developing products of quality and to preserving the environment. Our goal is not only to achieve business success but also to play an active role in helping improve society.
**An innovative place to work**
There’s never been a more exciting time to work at Shell.
Join us and you’ll be adding your talent and imagination to a business with the ambition to shape the future - whether by investing in oil, gas and renewable energy to meet demand, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.
**An inclusive place to work**
To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment - one where you can express your ideas, extend your skills, and reach your potential.
- We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
- We’re closing the gender gap - whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
- We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or
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