Brand Governance and Global Communications Manager
6 months ago
Global Communication Strategies.
Corporate Communication.
Brand Governance.
Job Descriptions.
Develop and implement communication strategy and media plan for Tourist team and BU brands under SPWG on an international level.
Support Corporate Communications team to maximize global corporate campaign awareness internationally.
Ensure all communications efforts fall within the corporate and BU business directions and branding.
Work with advertising and international media agencies / representatives to develop communication materials and media tactics that appeal to international market.
Work closely with MBI and Tourist team to define and prioritize international target audience in order to formulate communication and media strategies.
Be the brand expert / guardian to drive improvement and ensure all BU brands accuracy and consistency with the brand guideline across touchpoints.
Provide guidance, consultation, and train internal colleagues on BU brandings when needed.
Responsible for the development and deployment of BU brand refresh, rebrand, and new branding development (if any).
Coordinate and work closely with Corporate Communication team to ensure that BU brands strategies are in line with Siam Piwat corporate direction.
Monthly monitor and evaluate overall creative assets across BU brands and platforms to ensure that it resonates brand strategy and brand identity.
Review BU corporate campaign through bi-weekly IMC meeting.
Prepare and control budget.
Prepare report and evaluation.
**Qualifications**:
Graduated Bachelor or Master Degree in Marketing, Mass Communication or related fields.
At least 5 years of experience in planning communications strategies.
Experience in handling end-to-end communication tasks.
Good at English communication.
Good at negotiation, communication, coordination and presentation.
**Job skills required**: English, Branding, Negotiation
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