Global Communications
2 weeks ago
Develop and implement a comprehensive global communication / media strategy and plan that align with company s goals and objectives.
Identify the effective media channels to reach a diverse target audience across different regions and customize communication accordingly.
Oversee content creation / ad adaptation for various communication channels including social media, website, blogs, influencers, EDM, in-mall media, and others.
Manage international social media platforms, including WeChat, WeCom, Little Red Book, FB, IG, and others, to keep them active and effectively engage with the audience.
Ensure consistent brand messaging across all platforms.
Develop and maintain relationships with key partners, such as TAT, to leverage their connections and provide full support for international influencers' visits.
Work closely with agency partners, such as media agencies, influencer management agencies, social platform management agencies, and others, to deliver work according to the plan and set KPIs.
Coordinate with various internal teams to ensure a smooth execution process for influencer visits, content production shoots, and more.
Work closely with tourist team to amplify tourist campaigns / programs such as promotional campaign, Global Visitor Card acquisition campaign, international roadshow, etc., to the right target audience and channels.
Track and measure campaign/media performance and produce a report with recommendations at the end of each campaign.
Prepare and control budget.
Supervise team members to ensure they work efficiently and meet the established KPIs as per the plan.
Work on other tasks as assigned.
JOB SPECIFICATIONS.
Bachelor s degree or higher in Communications, Marketing, Public Relations or related fields.
10+ years of experience in retail marketing, marketing communications, digital marketing, media or a related role with a focus on international markets.
Strong understanding of retail industry, digital marketing tools and platforms, including social media, SEO, SEM, influencer marketing, and web / google analytics.
Knowledge of retail marketing, branding, global digital marketing, marketing communications, and media.
Experience in international market.
Experience in budgeting, tracking, and forecasting.
Experience in reviewing contract and negotiation.
Good analytical skills.
Strong attention to detail and accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve, and multi-task.
Interpersonal skills.
Strong communication, collaboration with multiples stakeholders.
Excellent problem-solving and negotiation skills.
Excellent command of English. Chinese will be a plus.
**Desired Attributes**: resilience, organized, multitasker (able to handle many tasks and meet deadlines).
**Job skills required**: Public Relations, English, Social media, Digital Marketing
**Job skills preferred**: Google Analytics, SEO, SEM
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