Csp Manager

7 days ago


กรงเทพมหานคร, Thailand Unilever Full time

Create category strategy development & guideline, focusing on pack & place.
- Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.
- Allocate and manage promotional budget across channel to ensure optimize return on investment.
- Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives.
- Suggest price, promotion strategy and mechanic for new product launch and brand activation campaign.
- Coordinate with cross-functions to implement category plan across channels.
- Evaluate and review implemented marketing activities for developing future plan.
- Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
- Make NRM and Trade investment choices across customers and channels
- Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance.


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