Cs&p Head
1 week ago
Job Title: CS&P Head - Face Care
Location: Thailand
**Job Scope**
A Customer Strategy & Planning (CSP) Lead or Head of Trade Marketing drives increased brand penetration and profitable sales volume with the customers. The job holder is responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities. The CSP Lead identifies all Brand, Market, Channel and Customer business opportunities and risks through communication with the field sales organization. The CSP Lead maximizes the return on Unilever’s trade spend. They analyze the brand strategies to ensure plans meet the market needs. The CSP Lead also plays an important role in the SEA Business Unit (BU) by partnering cross functional teams such as Brand Building, Supply Chain, Finance, etc.
**Key Responsibilities**
**Define and lead category development for the growth for core channels.**
- Develop customer and shopper insights for the category in all channels. Translate insights into business-building opportunities within specific customers and channels via Integrated Business Plan (IBP) and cascade to field sales team.
- Build account/channel-specific trade plans to align with the total trade category plan to deliver category/brand objectives.
- Identify trade spending opportunities and allocate funds for each sector while analyzing risks.
- Match brand objectives with customer, and market needs.
- Work with the field sales team to ensure excellence in in-store activation.
- Ensure the sales team executes the most efficient JBP and trade spends.
- Identify and lead the selling with purpose agenda for the growth of the category by channels.
**Work out monthly rolling forecast for assigned all channels.**
- Prepare monthly demand forecast to Business Unit (BU) via Activity Review Meeting (ARM) & Demand Planning Meeting (DPM)
- Prepare promotion sell-out volume with attention to market intelligence information.
- Prepare input for the brand and build incremental sales volume.
**Co-work with the marketing team in the launch, re-launch and consumer promotion activities**
- Allocate promotion volume to the specific channel.
- Work out the brief for BTL agencies and the sales team.
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation in-store.
**Shopper Marketing**
- Co-develop Localized Category Growth Stories to be landed during JBPs
- Create D4C for specific channels to capture growth.
**Thailand NRM (Net Revenue Management)**
- NRM Funnel Monitoring and Governance, ensuring that actions are landed across all NRM levers. Build and develop the team.
- Coach, develop and manage the performance of team members.
**Qualifications**
- Master’s or bachelor’s Degree.
- At least 7 years of working experience in Channel & Category Development, Trade Marketing or Finance Business Partnering for the FMCG industry.
- Ability to work with people across various functions and levels.
- Strong analytical skills and business mindset.
- Strong leadership and development skills.
- Strong critical thinking and problem-solving skill.
- Strong communication and strategic influencing skills.
- Proactive, confident, and able to work under high pressure.
- Good command of English and computer skills.
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