Head of Line Stickers

5 days ago


กรงเทพมหานคร, Thailand LINE Plus corporation Full time

**Department**:Commercial

**Team**:Consumer Business

**Responsibilities**
- Develop and execute a **comprehensive business strategy** for the LINE STICKERS and LINE MELODY categories to drive revenue and engagement
- Oversee the **LINE STICKERS and LINE MELODY** business, ensuring diverse, high-quality, and engaging sticker and melody portfolios
- Identify and develop partnerships with external parties, e.g., LINE Creators Market, artists/celebrities/influencers, brands, and content creators, to expand and scale our businesses beyond our existing product offerings
- Collaborate with cross-functional teams, including Product, Marketing, Design, and Engineering, to enhance the user experience and optimize monetization strategies
- Analyze market trends, user behavior, and competitor strategies to identify new growth opportunities
- Manage pricing strategies and promotions and review seasonal campaigns to maximize sales
- Work with the PMO team to track performance metrics, optimize business offerings, and refine business strategies
- Lead a team and oversee budgeting, forecasting, and operational execution for the business unit

**Qualifications**
- Bachelor's degree in Business, Marketing, Media, or a related field; MBA is a plus.
- 10+ years of experience in digital content monetization, licensing, or business development, preferably in entertainment, gaming, or mobile platforms
- Strong understanding of character IP, digital goods, and microtransactions
- Proven ability to drive content sales, user engagement, and revenue growth
- Experience managing relationships with artists, designers, and content creators
- Excellent negotiation, communication, and strategic thinking skills
- Data-driven mindset with experience in using analytics to inform business decisions
- Experience working with business partners and operational outsourcing
- Professional proficiency in English, both written and verbal; Japanese proficiency is a plus.

**Location**

LINE Thailand Head Office, Gaysorn Tower, Bangkok


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