Shopper Insight Executive

6 days ago


คลองเตย กรงเทพมหานคร, Thailand PepsiCo Full time

Overview:
**Roles**
- Support category advisor project by
- Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor - for MT & TT
- Support on Insights’ Findings for Joint Business Plan Process
- Space Management: improve share of Space to win Space’s Game by leading planogram development
- Regularly monitoring Share of Shelf/Share of Market Index, tracking via Field Merchandising Team Report
- Support on developing shopper insights, market insights, and retailers insights
- Champion retailer insight tools user to answer business requirements

**Responsibilities**:
**Accountability**
- Lead planogram design and assortment review for
- Selling deck for category development manager
- NPD proposal to customers
- Permanent Promotional shelf
- Create planogram guideline for MT and TT
- Support on category development project for Joint Business Plan, category development project for both MT & Wholesale with data and insight preparation & planogram design
- Monitor Share of Shelf/Share of Market Index Report & call for actions with Trade Marketing, Key Account Manager and Field Merchandising team
- Support on developing insights for Joint Business Plan, Business Review, and Sales Deployment
- Maintain product attribute master for planogram and business analysis and report reference.
- Support on insight finding for business deep dive for AOP, business plan, Net revenue management team.
- Support on shopper insight research project
- Act as key coordinator with Agencies on retailer and market insight tools for training, user activation and contract renewal

Qualifications:

- Bachelor’s Degree required
- Data Analytics, including experience analyzing, interpreting, and presenting data ideally with prior experience in market or shopper insight agency
- Intermediate Excel skills (vlookup, index, pivot tables)
- Ability to multi-task and meet deadlines
- Attention to details and multi-tasking
- Good problem solving
- Good interpersonal and communication skills
- Strong communication skills across all hierarchy levels



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