Pond’s Thailand Lead

1 week ago


กรงเทพมหานคร, Thailand Unilever Full time

**Position**: Pond’s Thailand Lead

**Location**: Unilever Bangkok, Thailand

**About Unilever**

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

**Main Responsibilities**
- Report to the Demand Creation Lead, acts as the brand custodian. Responsible for the equity, growth, and social-first strategy of their assigned brand(s)
- Craft and execute a holistic brand plan that brings together all demand creation activities, with a strong emphasis on digital and social-first initiatives
- Responsible for leading integrated brand planning, developing and executing marketing strategies, managing the brand portfolio, and driving innovation to achieve ambitious business objectives
- Be the primary escalation point for all PR, community and reputation management issues related to their brand(s)
- Responsible for fostering a strong brand identity, ensuring consistent brand messaging, and championing a social-first approach to consumer engagement
- Lead the execution of social first marketing plans, ensuring alignment with brand strategy and brand equity.
- Lead an integrated Demand Creation team to develop and execute social first marketing plans in market for their brand driving profitable growth and market share.
- Lead quarterly OKR planning and execution for the brand, setting ambitious targets, tracking progress, and holding teams accountable for delivering results.
- Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.
- Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.
- Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.

**Experience & Qualification**
- At least 6-8 years of brand management experience.
- With experience of managing subordinates and teams.
- Able to influence stakeholders (local and global).
- Experience in Beauty company/industry/channel is a plus
- Preferably in FMCG or fast-paced environment.

**Experience**
- ** Brand Management Leadership**: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.
- ** Consumer Goods Expertise**: Extensive experience in the consumer goods industry, ideally with a focus on beauty, personal care, or a related sector (e.g., fashion, luxury, lifestyle).
- ** Integrated Marketing Planning**: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.
- ** Financial Management**: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
- ** Agency Management**: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.

**Additional Desirable Experience**
- ** Social First Marketing Expertise**: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.
- ** E-commerce Experience**: Experience developing and executing e-commerce strategies, managing online sales channels, and optimising the digital customer experience.
- ** Data Analytics Skills**: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions.
- ** Crisis Communication & Issue Management**: Proven ability to anticipate, manage, and mitigate potential reputational risks, handle sensitive media inquiries, and communicate effectively during a crisis.

**Skills**

**Strategic Brand Management**:

- ** Strategic Thinking & Vision**: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends.
- ** Brand Planning & Execution**: Proven abilit


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