Assistant Manager, Pure Player Performance Marketing

5 months ago

กรงเทพมหานคร, Thailand Samsung Electronics Full time

Position Summary

Job Summary:
1. Promote consumer engagement by providing products and service contents optimized for (Lazada, JD and Shopee)

2. Optimize marketing campaigns by understanding the digital advertisement and digital media

3. Devise strategies for increasing sales and plan performance marketing

Role and Responsibilities

**Responsibilities**:

- Control Paid channel on Pureplayer (Lazada, JD and Shopee)
- Ensure the smooth and accurate communication on promotions & content on Pureplayer
- Design the communication all Pureplayer
- Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group
- Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
- Mastery of leading ad industry tools & technologies (e.g. Google analytic, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes
- Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization
- Familiarity with digital ads algorithmic models and marketing analytics
- Ability to understand customer buying behaviors, segmentation and profiling
- Responsible for overall management and growth of the affiliate program including managing our Pure Player partners and agency relationships
- Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels
- Performs other duties as assigned by management /direct supervisor

Qualifications:

- 5+ years of experience on ecommerce campaign management from digital media agency or in-house unit
- Must have paid search and display channel expertise and other digital channel skill-sets is a plus
- Ecommerce, direct response, ROI-focused campaign management
- Strong sense of Marketing analytics and how to derive actionable insights from complex data sources
- Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM
- Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe
- Ability to multitask, handle pressure and meet deadlines in a fast paced environment.
- Advanced computer skills are required

College degree required, advanced degree a plus

Skills and Qualifications
- Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
- Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
- Normally receives little instruction on day-to-day work and receives general instructions on new assignments
- Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience

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