Intervention Marketing Manager

3 weeks ago

กรงเทพมหานคร, Thailand BD Full time

**Job Description Summary**:
Position**:Intervention Marketing Manager**

Our Marketing Managers are expected to work closely with Regional Segment Leads and SEA Marketing Manager and play a strategic role in developing impactful marketing strategy that is aligned to the regional strategy. The success of this role will rely largely on your ability to execute segment-led initiatives and collaborate with internal stakeholders to identify meaningful opportunities that will improve brand presence within the market. You will also be expected to inspire your analysts to meet BD’s Way of Marketing through leading and innovative practices.

Key Responsibilities

In-country Marketing Strategy Development
- Translate regional marketing strategy into country specific strategy (e.g., value proposition, product launches, marketing campaigns, customer campaigns, solution concepts, market shaping etc.) with a focus on customer needs, anticipate market trend and packaging complementary products as holistic solutions
- Collaboration with other In-country Segment Marketing Team to come up with possibility of BDI Marketing Program/Campaign where possible
- Address how to win? Where to play? Where to grow? What to develop? Who to target to? A fit for purpose, localized Marketing strategy

In-country Marketing Strategy Execution
- Lead and execute intra segment marketing initiatives and programs
- Manage the BD brand amongst external stakeholders and ensure differentiation against competition
- Manage Pricing and GP for product SKU’s under the segment
- Manage marketing budget for to support growth strategy for the country segment
- Manage marketing promotion
- Meet applicable performance indicators (e.g., stakeholder engagement, brand recognition, market share, turnaround time, etc.)

Drive the BD Way of Marketing
- Work collaboratively with the SEA Marketing team to develop and implement best practices in brand marketing and product development. Include use of BD Way of Marketing in the development of best practices to align the way of working and increase work productivity, efficiency, accuracy, and timeliness across the country

Provide Analytical, Data-Driven Insights
- Drive regular analytics and insights into the local market and customers
- Conduct competitive research
- Understand in-country Market Landscape through market research and evidence based data for the segment and translate it to identifying opportunities in the country for current and future segment business growth
- Provision of accurate and timely data-driven reports that highlight market trends, identify potential growth opportunities, and identify best practices within the local market

Management of Clinical Resources
- Provide input on allocation / deployment of clinical resources
- Leverage on the BD Way of Marketing to ensure teams are engaging customers in a standardized way
- Guidance on Clinical support priority aligning with country Business and BDI Marketing objectives.

Accurate and timely deployment of clinical resources
- Establish a culture of ongoing and constructive feedback and continuous improvement
- Develop training materials and facilitate training workshops to improve overall capability scores of clinical resources
- Building Strategic Partnership across internal Interdependent Teams and external KOL’s and other important external partnership (Key account, associations)
- Develop strategic relationships with high value stakeholders / interdependent teams (e.g., Regional Marketing Counterparts)
- Lead and manage dependencies with interdependent team functions
- Develop network of KOL’s and build good relationship with Important external stakeholder related to the segment current and future opportunities.
- Maintaining existing / developing new strategic partnership with identified high value stakeholders
- Ensure team’s effort is aligned with overall strategy to ensure achievement of goals and expectations
- Strong stakeholder collaboration and rapport

**Preferred Experience and Qualifications**
- Experience in marketing strategy planning through to execution and leading teams in the Medical Device industry
- 5+ years of experience in healthcare and 3+ years in pharmaceutical or medical device marketing
- Bachelor’s Degree in Nursing, Pharmacy or related science is required, and an MBA is preferred
- Experience in Channel management for distribution is preferred but not necessary

**Expected Skills and Behaviors**
- Proven track record in leading marketing strategies across pipelines, strategic partnerships, and teams
- Experience with Intervention Segment
- Strong analytical, problem solving and critical thinking skills
- Exemplifies entrepreneurial growth mindset to support teams in the field and nurture fast growing customer bases
- Delivers a clear, compelling, and shared marketing vision focused on delighting our customers
- Cultivates and nurtures an open, transparent, and psychologically safe environment
- Empower

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