Senior Marketing Manager

1 week ago


พญาไท กรงเทพมหานคร, Thailand IRIS Consulting Co., Ltd. Full time

Formulate and implement Marketing Strategy for Learning Business to successfully acquire, develop, and engage clientsDevelop and execute a go-to-market strategy with a clear plan to get a new product launch and drive sales.
Drive client base expansion and deepen relationships with existing clients.
Create a practical marketing strategy and run marketing interventions, from design to execution of marketing events, online/offline communication channels and approach to best drive acquisition, retention, and engagement.
Work closely with Partner Lead to co-formulate Partner Success Strategy to grow business with partners.
Formulate and implement Product Strategy, covering product development, launch, delivery, and improvement.Conduct market research: Build an understanding of the Corporate/Retail Learning market (Onsite/Online Learning, Program/Bootcamp, etc.), analyze competitors and potential clients, and identify trends and opportunities.
Define personas capturing different types of target B2B/B2C clients/learners (including their pain points, challenges, and jobs to be done) to define Learning product development opportunities.
**Define the value proposition and positioning of the product**: Work with expert/practitioner partners to design unique value propositions and ways to develop/deliver such propositions through Learning Product Solutions.
Gather/analyze B2B/B2C clients/learners feedback to ensure continuous enhancement of Learning product solutions..
Strong track record of Marketing, preferably in Corporate/Retail Learning & Development business.
Graduated with degree in Business/Economics/Engineering; MBA and Management/HR Consulting experience are a plus.
Proficient in Project management, Professional communication in both English and Thai.
**Good-fit Mindset**: Can-do attitude with systematic planning & execution under pressure and limited resources, strategic partnership, collaborative team/expert partner engagement, 100% result orientation.
**Job skills required**: English, Market Analysis, Thai, Education Development, Marketing Strategy
**Job skills preferred**: Work Well Under Pressure, Meet Deadlines, High Responsibilities



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