Marketing Insights Manager
1 day ago
Lead Insights that drive Innovation and Brand Experience Planning for the market.
Bring in new expertise to the organisation and build capabilities especially to drive innovation and brand experience and audience planning/ social listening.
Bring and Keep People Front & Centre in the Innovation Process.
Directly drive Horizon 1 and Strategic hub based innovation initiatives.
Mine trends/ understand and use predictive analytics to inform innovation / social listening to inform innovation.
Help develop People driven and feasible Concepts, Prototypes, visualisations etc.
Continuously improve agile methodologies to help optimise innovation for market success.
work collaboratively to ensure delivery through the CIC team, IBE and agency teams in the hubs/ on ground.
Update tech and other platforms that help in Agility and Development and Sharing of meta learnings.
**Audience Planning and social activation**: (Support Division Insights) build independent capability over the next one year.
Set up data and information tools/ agency relationship in the local market.
Work with social agency to identify audiences and with wavemaker to build activation plan.
Build social activation programs that lead conversation to commerce.
**QUALIFICATIONS**:
Bachelor's degree in related field. Master's degree is a plus.
Any social/Comms/ PR degree is a value add.
At least 6-7 years relevant experience consisting of.
Basic Grounding in a research/ insights agency - at least 2-3 years.
**Additional experience in any of these areas**:
Must have - CMI (client side) for innovation/ mining trends/ NPD insights. Strategy / innovation consultancy in an Advertising Agency, Innovation Agency (eg: Ogilvy Consultancy/ Strategy talent that has done concepting/ new product development projects for the clients/ trends agency/ NPD consulting).
Optional (Nice to have skills ).
Has worked in a Social listening/ research/ media intelligence company - has been involved in Digital strategy Market, brands insights based on social media and web. Has experience in Social/ audience planning identification and activation (eg: have worked in the past in agencies like
- we are social).
Has experience working in PR/ Influencer management company with experience identifying influencers and activating influencers..
**Focused Skills & Competencies**:1) Innovation**:
Uses Tools to track micro and macro trends that impact NPD. tracks social/online conversations w.r.t new needs, evolving product categories/ new innovation opportunities that can be spotted and fed into the innovation pipeline for CP.
Understanding of portfolio strategy and how innovations fits into it to drive growth.
Experience in agile sprinting new product innovation, consumer feedback in innovation process that helps to learn, adapt and test online.
Experience working with Design Agency to land Brand Experience of NPD concepts (Visual assets, Technical product story,product/ brand claim, hook + full Concept qualified and locked in).
**2) Audience identification and activation**:
Well versed with Data Sources such as Social Listening tools/ google analytics, Facebook analytics for audience insights.
Conduct social media listening of consumer insights.
Knows how to work with social listening/ audience profiling agencies to develop compelling social content (conversation to commerce) programs that expand reach across key target audiences.
**Overall**:
Can identify and influence strategic decisions through fact-based analysis with good business perspective and critically 'Ability to join Dots'.
Command of standard and evolving Insights Methodologies, including Culture and Data to solve complex business challenges and create/recommend appropriate action.
Fluent English, good communication and negotiation skill.
Must have ability to make impactful presentations and influence an audience.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
-
Consumer & Market Insight Manager
3 hours ago
กรุงเทพมหานคร, Thailand PRTR Full time**Key Responsibilities** - Identifying research needs and aligning with key stakeholders on business and brands' research requirements to deliver our business ambition. - Designing and managing research agencies to uncover pet parents' insights that will deliver our brands' strategies to help in sharpening both Marketing and Sales plans. - Identifying...
-
Research Manager
3 days ago
กรุงเทพมหานคร, Thailand InSites Consulting Full time**YOUR ROLE** As a Research Manager (Insight Manager) in our Bangkok office, you are part of a team of enthusiastic marketers and researchers who are determined to empower people to shape the future of brands. Through your passion for data and consumer insights, you inspire marketers of cool companies. **YOUR RESPONSIBILITIES** - Support both qualitative...
-
Market Insight Projected Manager
4 weeks ago
กรุงเทพมหานคร, Thailand L'Oreal Full time**Position Summary**: - Supporting the business, across marketing, commercial, category development, etc., in the understanding and utility of our data resources - Ensuring continuous regular reporting and ad hoc requests are delivered in an accurate and timely manner - Understanding how to analyses and interpret data that ultimately adds value and insight...
-
Marketing Insights Manager
4 days ago
กรุงเทพมหานคร, Thailand Colgate-Palmolive Full timeNo Relocation Assistance Offered 151612 - Bangkok, Bangkok, Thailand **Position Title **:Marketing Insights Manager (Brand Experiences / Innovation & NPD)** **Report to : Head of Insights Innovation & Brand Experience Planning -APAC** **Department : Marketing** **Location: Klongtoey, Bangkok, Thailand The office is not connected to MRT/BTS,** **Parking...
-
Shopper Insight Executive
4 days ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full time**Overview** **Roles**- Support category advisor project by- Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor - for MT & TT- Support on Insights’ Findings for Joint Business Plan Process- Space Management: improve share of Space to win Space’s Game by leading planogram...
-
Shopper Insight Executive
3 days ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full timeOverview: **Roles** - Support category advisor project by - Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor - for MT & TT - Support on Insights’ Findings for Joint Business Plan Process - Space Management: improve share of Space to win Space’s Game by leading planogram...
-
Category Management and Shopper Insight Cvs
3 weeks ago
คลองเตย, กรุงเทพมหานคร, Thailand Pepsico Services Asia Co., Ltd. (Pepsi-Cola) Full timeLead category advisor project for CVS by. **Assortment Review**: for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor. Support on Insights Findings for Joint Business Plan Process. **Space Management**: improve share of Space to win Space s Game by leading planogram development. Regularly...
-
Affiliate Marketing Media Buyer
5 days ago
กรุงเทพมหานคร, Thailand IntelHouse Marketing LLC Full time**Affiliate Marketing Media Buyer (Remote)** **The Company** At IntelHouse Marketing LLC, we have transitioned from lead generation in the home improvement industry to driving successful affiliate marketing campaigns. Our expertise now spans a variety of verticals, including lead generation, eCommerce, insurance, finance, and dating. We are a vibrant team...
-
Insights Analyst
2 weeks ago
กรุงเทพมหานคร, Thailand Isentia Full time**Isentia is the Asia-Pacific’s leading media intelligence company, empowering over 6,000 clients worldwide, including brands like Apple, Coca-Cola, Pfizer, HSBC, and government bodies such as the Singapore, Australian, and UK Governments. With a team of 1,000+ experts and AI-driven technology, we monitor over six million data sources - social (TikTok, IG,...
-
Category and Insight Manager
3 hours ago
กรุงเทพมหานคร, Thailand Argyll Scott Full timeOur client is one of well-known and biggest FMCG companies. They are actively looking for **_Category & Insight Manager for Supermarket and CVS _**to support the business. **Key Accountabilities / Responsibilities** - Create yearly, three-year, and five-year business plans and budgets for each of the categories. - Manage Shopper and Channel Insight to...
-
Marketing and Branding
5 days ago
กรุงเทพมหานคร, Thailand SCG Full timeLocation : กรุงเทพมหานคร, ประเทศไทย - Business : SCG Cement and Green Solutions Business **Job Description**: **บริษัทสังกัด - หน่วยธุรกิจ**:บริษัท ผลิตภัณฑ์และวัตถุก่อสร้าง จำกัด - SCG Cement and...
-
Consumer Insights
2 weeks ago
ห้วยขวาง, กรุงเทพมหานคร, Thailand Thai Beverage PCL Full timeMarket Research / Consumer Insight / Brand Insight. Brand Health tracking/ Brand positioning. Excellent presentation skill in English. **Responsibilities**: Summarize consumer research, market data and relevant competitor activities to highlight key trends as well as identifying both opportunities and challenges for NAB brands. Collate research data into...
-
Data & Insight Analyst
2 days ago
กรุงเทพมหานคร, Thailand Amgen Full timeCareer Category Information Systems **Job Description**: Live What you will do: Data & Insight analyst / SFE Analyst is responsible for business data and insights analysis to facilitate commercial strategic planning and operations. As part of the role, he/she will need to ensure business data integrity and master data management in the affiliate. He/She...
-
Research & Insights Senior
2 days ago
จตุจักร, กรุงเทพมหานคร, Thailand Thai Beverage PCL Full timeMarket Research / Consumer Insight / Brand Insight. Brand Health tracking/ Brand positioning. Excellent presentation skill in English. **Consumer Research**: Oversee and Coordinate with Research Agency to make sure that the customized projects, both qualitative and quantitative, are executed to answer the objective/issues or opportunity defined by internal...
-
Data & Insight Analyst
1 day ago
กรุงเทพมหานคร, Thailand Amgen Full time**Live**: **What you will do**: Data & Insight analyst / SFE Analyst is responsible for business data and insights analysis to facilitate commercial strategic planning and operations. As part of the role, he/she will need to ensure business data integrity and master data management in the affiliate. He/She will also play a key role in implementation of new...
-
Marketing Manager
5 days ago
กรุงเทพมหานคร, Thailand HAULIO PTE. LTD. Full time**Responsibilities**: - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments - Strong ability to lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration - Analyze customer insights, consumer trends, market...
-
Executive, Consumer Insights
2 weeks ago
กรุงเทพมหานคร, Thailand NielsenIQ Full time**Job Description**: **RESPONSIBILITIES** - Maintaining and building an accurate, complete, up-to-date understanding of the market with insightful data and intelligence - Accountable for analyses, charting and performing quality checks for analytic reports - Assisting in developing analytical solutions, consumer insight recommendation and developing...
-
Marketing Manager
7 days ago
กรุงเทพมหานคร, Thailand บริษัท บีทัสกี (ไทยแลนด์) จำกัด Full time**Responsibilities**: - Develop, implement, and manage comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and achieve revenue goals. - Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture. Delegate tasks, set clear expectations, and provide guidance to ensure the...
-
กรุงเทพมหานคร, Thailand NielsenIQ (Thailand) Limited Full timeAchieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as assigned. Ensure local business strategies are implemented according to regional / sub-regional directions in order to meet the financial and business objectives of the business unit. Monitor the actual financial...
-
Manager, Assortment Optimization
3 weeks ago
บึงกุ่ม, กรุงเทพมหานคร, Thailand Lotus's (Ek-Chai Distribution System Co., Ltd.) Full timeI will be working as Range Insight or Assortment Optimization Manager who could recommend the right assortment for store/format in order to satisfy customers choice of range while provide efficiency to the business. Other assigned tasks. **Qualifications**: Bachelor Degree or above in Marketing, Business Administration or related field. Experience in retail...