Marketing Manager
4 days ago
**Responsibilities**:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Strong ability to lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Design, test and evolve lead nurturing tactics
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
**Requirements and Qualifications**:
- Bachelor’s degree in marketing, business, or related field
- Strong understanding the local Thai market (preferably in the logistics industry)
- Excellent written and verbal communication skills, in both Thai and English
- Knowledge of standard and current SEO best practices, and experience with SEO reporting
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools
- Proficiency with online marketing and social media strategy
- Preferred: Established press and media contacts
**Salary**: ฿50,000.00 - ฿120,000.00 per month
Ability to commute/relocate:
- กรุงเทพมหานคร: Reliably commute or planning to relocate before starting work (required)
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