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Consumer & Market Insight Manager

1 month ago

กรงเทพมหานคร, Thailand PRTR Full time

**Key Responsibilities**
- Identifying research needs and aligning with key stakeholders on business and brands' research requirements to deliver our business ambition.
- Designing and managing research agencies to uncover pet parents' insights that will deliver our brands' strategies to help in sharpening both Marketing and Sales plans.
- Identifying actionable consumer insights and translating them into clear strategic recommendations for the business
- Demonstrating strong research expertise and knowledge of Brands/categories/ markets.
- Identifying consumer & product innovation requirements via advanced use of consumer insights/market research methodologies.
- Having a good knowledge of new and emerging online-based research methodologies.
- Resource in identifying emerging trends that will uncover foresight to help in driving Innovation and brand activations' strategies.
- Partnering with marketing, R&D, and CTI to turn insights/unmet needs into business activities such as product innovation/renovation and packaging design.
- Working with the marketing team to evaluate brand communication and provide input for further adjustment if needed.
- Being able to translate drivers into strategy, plans & actions that drive brands and business objectives.
- Working with key stakeholders/customers to co-develop outstanding go-to-market strategies and plans.
- Assisting in managing the delivery of performance in line with brand/portfolio & business targets.
- Providing and aligning key stakeholders to brands' pet parents' insights to sharpen our strategies.
- Ensuring message control and consistency with key stakeholders.
- Uncovering key issues and opportunities using superior category & pet parents to sharpen our Innovation pipeline and brand communication strategies.

**Qualifications**
- Bachelor’s Degree in the Marketing field. Background in Finance, Economics, and Research. (Master’s degree or higher will be an added advantage.)
- At least 10 years of working experience in FMCG and a minimum of 5 years and above in a consumer and market insight role or related field.
- Excellent understanding of marketing principles, consumer and research tools & methodologies. Strong research expertise and knowledge of Brands/Categories
- Strong spoken and written communication in English.
- Strong analytical skills
- qualitative and quantitative.
- Advantaged with multi markets experience in SEA.
- Experienced with close collaboration across different functions for day-to-day work.
- Action & Result Oriented, Good standalone skills, Learning agility, Conflict Management, Priority Setting, Interpersonal Savvy, and Strategic Mindset.