CRM Manager

2 days ago


หลกส กรงเทพมหานคร, Thailand บริษัท ฟู้ดแพชชั่น จำกัด Full time

เครื่องดื่ม/อาหาร/ภัตตาคาร

วันนี้
- คุณสมบัติพื้นฐาน
- งานประจำ- 3 - 5 ปี- กทม. (หลักสี่)- ปริญญาตรีหรือสูงกว่า- สามารถเจรจาต่อรองได้- หน้าที่และความรับผิดชอบ
- Key Responsibility-
- Own, define and lead programmatic solutions to implement the relevant consumer segmentation, inclusive products, offers, content, and channel strategies- Create and implement customer data strategy, and lifecycle marketing strategy through customer segmentation, personalization, and messaging to drive CLV, repeat purchase, higher basket size, and customer engagement through owned and paid multi-channel communications.- Work with Data team to develop dashboards, automated alerts, and reports on crucial communication-related metrics and performance indicators with Business Analyst.- Explore opportunities to optimize, measure, analyze and incorporate the use of behavioral data for optimizing channel sent and campaign performance to meet revenue, customer KPI, customer engagement and ROI goals- Leverage analytics and data science teams for actionable insights, algorithms, test designs and model validation- Develop deep understanding and creative strategies of shopping triggers, product affinity, and value-driving behaviors to move customers through the engagement funnel- Responsible for implementing strategies to grow/scale customer data with qualified data enrichment- Work cross-functionally with senior digital marketing manager, performance marketing agency, creative team, content and social media manager, graphic designers, web development, and other teams as needed.- Qualifications- Bachelor's degree- 6+ years experience in technology, marketing, business brand or customer engagement strategy.- Understanding of marketing and personalization technology.- Preferable Experience with CRMs and/or Marketing Automation systemsคุณสมบัติ
- จบการศึกษาระดับปริญญาตรีในสาขาการตลาด หรือสาขาที่เกี่ยวข้อง- มีประสบการณ์การด้านการทำการตลาดอย่างน้อย 5 ปีขึ้นไป**มีประสบการณ์การทำการตลาดกับธุรกิจร้านอาหารจะพิจารณาเป็นพิเศษ**
- มีประสบการณ์และความสามารถในการวิเคราะห์ข้ อมูลทางการตลาด เพื่อนำมาใช้เป็นประโยชน์ในการทำงานและสร้างส รรค์โครงการทางการตลาดที่ตรงความต้องการของ ผู้บริโภค- มีความรู้ด้านการใช้สื่อประชาสัมพันธ์ในสื่อสาร- สามารถทำงานภายใต้แรงกดดันได้- มีความคิดริเริ่มสร้างสรรค์และสามารถคิดนอกกรอบ ได้- มีความสามารถด้านการวิเคราะห์และคิดเชิงกลยุทธ์- เป็นผู้นำที่ดีและมีภาวะผู้นำ- มีความสามารถในการใช้ภาษาอังกฤษในระดับปาน กลาง- มีศิลปะในการสื่อสารและบริหารทีมงานดูคุณสมบัติเพิ่มเติม
- สวัสดิการ
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ค่าทำงานล่วงเวลา
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- เที่ยวประจำปี หรือเลี้ยงประจำปี
- โบนัสตามผลงาน/ผลประกอบการ
- โบนัสประจำปี 2 เดือน

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