Marketing Manager

4 weeks ago


กรงเทพมหานคร, Thailand Kobkiat Global Full time

Job Description:
Key Responsibilities:
**Strategic Planning**: Develop and execute a comprehensive marketing strategy aligned with PayperclipClub's overall business objectives. Define clear goals, KPIs, and roadmaps for marketing initiatives.

**Audience Segmentation**: Identify and understand key customer segments, including both creators and patrons, and tailor marketing efforts to address their unique needs and preferences.

**Content Marketing**: Oversee the creation of high-quality content that resonates with our target audiences, including blog posts, videos, podcasts, and social media content.

**Acquisition and Retention**: Develop strategies to acquire new creators and patrons while also nurturing and retaining existing ones. Leverage data-driven insights to optimize acquisition channels.

**Brand Management**: Maintain and strengthen the PayperclipClub brand, ensuring consistent messaging and a compelling brand image across all marketing materials.

**Product Marketing**: Collaborate with the product team to launch and promote new features and offerings effectively.

**Performance Metrics**: Monitor, analyze, and report on the performance of marketing campaigns using analytics tools. Continuously optimize campaigns to achieve desired outcomes.

**Budget Management**: Manage marketing budgets, making data-driven decisions to allocate resources efficiently.

**Cross-Functional Collaboration**: Work closely with other departments, including product, design, engineering, and customer support, to ensure a seamless customer experience and alignment with business goals.

**Team Leadership**: Manage and mentor a team of marketing professionals, fostering their growth and development.

Qualifications:

- Bachelor's degree in marketing, business, or a related field (MBA preferred).
- 5+ years of experience in marketing, with a minimum of 2 years in a managerial role.
- Proven track record of developing and executing successful marketing strategies.
- Strong analytical skills with the ability to use data to drive decision-making.
- Excellent written and verbal communication skills.
- Proficiency in marketing tools, analytics, and automation software.
- Experience in the tech industry and/or subscription-based services is a plus.
- Passion for supporting creators and the arts is highly desirable.

**Job Types**: Full-time, Permanent

Pay: ฿80,000.00 - ฿150,000.00 per month

Ability to commute/relocate:

- กรุงเทพมหานคร: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Marketing: 5 years (required)

**Language**:

- English (required)



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