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Senior Manager, Brand Marketing
1 month ago
**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**
**Who We Are **
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
**The Job**
Reporting to the Senior Director, Brand and Content Marketing, SEA, this role will oversee all Max brand and content marketing activities in Thailand**. **He/She will identify, develop, and inspire the Company's brand marketing efforts to be outstanding, forward-thinking, and culturally relevant. In this role, you will lead all facets of marketing strategy from campaign development and end-to-end campaign management of some of the brand’s biggest initiatives, such as content marketing campaigns that align with both show-specific branding as well as driving engagement with new and existing fans. As part of the Growth Marketing team, this will elaborate country specific strategies and work side by side with various internal teams to develop initiatives that meet and fulfill the brand needs of our audience to build consideration, awareness and brand love. This role is equal parts strategic, creative and execution oriented.
**The Daily**
- Own and direct the execution of the brand and content marketing strategy to bring Max to the audiences in Thailand
- Work with the regional marketing team and agency partners in the development and execution of Max launch and ongoing brand and content marketing campaigns
- Partner with Max Brand and Content Marketing regional teams to ensure the voice, positioning and value propositions resonate with the market
- Responsible for yearly brand planning, visual design, and communication strategy for awareness and consideration-driven marketing campaigns
- Develop above-the-line marketing budget, optimizing marketing spend to maximize brand and content awareness and drive affinity measures
- Develop media strategy and collaborate with regional marketing team to maximize exposure across WBD ecosystem and drive efficiencies in media buying and creative development
- Manage and nurture a small team of highly driven and passionate marketing professionals
- Partner closely with analytics and research to determine KPIs to evaluate the impact of campaigns and to make recommendations to align marketing strategy with business goals
- Drive brand and content marketing campaign development from strategy, concept and execution, by managing day to day communications with external agency partners, and internal key stakeholders
- Own and direct the execution of brand and content marketing campaign strategies for LOPs (Local Original Programming) and other tentpole content in partnership with internal stakeholders and advertising agencies
- Inspire and brainstorm fresh creative ideas for brand campaigns and activations across our owned channels, off channel, digital, OOH, experiential, stunts, and partnerships
- Partner with peers in CRM, PR, Social Media, Creative Services, Distribution and other functions to enable the achievement of MAX objectives
- Work in partnership with Finance team to develop annual budgets and quarterly forecasts, coupled with ongoing cost analysis and expenditure recommendation
- Stay on top of industry trends, events, new technology, and unique opportunities
**The Essentials**
- Bachelor's degree; 10+ years’ experience in marketing, ideally within an entertainment, DTC or consumer marketing company
- Experienced and skilled in developing best in class creative concepts, media plans and campaigns, with expertise across all asset mediums including TV, digital, OOH, and social
- Exhibits exceptional creativity, and lead concept and creative reviews
- A team player and problem solver who can operate in a fast-paced, ever-changing, team-oriented setting
- Able to communicate cross-functionally with all levels and have exceptional verbal and written communication skills
- Able to project manage and have killer presentation skills
- Commercially and financially astute, used to developing and working with budgets and forecasts.
- Data and results driven; business oriented in mindset with high analytical skills
- Collaborative and collegiate in approach, commitment to the team and non-hierarchical mind-set is important
- Proven ability to blend strategic vision with excellent operational execution
- A genuine, enthusiastic and passionate fan of entertainment, pop culture, new trends and MAX with excitement for our content and pro
