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Senior Brand Manager

1 month ago

กรงเทพมหานคร, Thailand Argyll Scott Full time

Our client is seeking an experienced and highly skilled in brand management for a well-known international FMCG company (Personal Care). They are actively looking for **_Senior Brand Manager _**to support the business.

**Key Accountabilities / Responsibilities**
- Drive business growth and profitability in alignment with company targets.
- Develop strategic plans for assigned portfolios and brands to meet business objectives.
- Translate strategies into comprehensive marketing plans.
- Lead the team in creating impactful marketing plans with actionable steps.
- Ensure successful implementation of approved marketing programs to achieve set objectives.
- Efficiently manage the A&P budget to support business goals.
- Supervise and coach the team to achieve performance targets and enhance their skills.
- Align business objectives with the strategic direction of brands and products.
- Guide the team in translating strategic direction into integrated marketing plans.
- Develop portfolio strategies and implement plans to achieve brand objectives.
- Lead the team and collaborate with cross-functional departments in initiating and managing new product development projects, ensuring timely launches.
- Gain consumer understanding through consumer insights, research, and market visits to capitalize on market opportunities and enhance brand equity.
- Monitor brand expenditures and assess their impact on brand profitability.
- Collaborate closely with internal resources (Sales Team, Trade Marketing, Supply Chain, Finance, etc.) to ensure proper management of product and brand activities according to the agreed business plan.
- Manage external resources such as agencies, research companies, and suppliers to align brand activities with objectives.
- Plan, lead, supervise, coach, and motivate subordinate team members to achieve common goals.
- Provide clear guidance on career paths for team members and offer support and motivation to help them improve their skills and reach higher positions in the future.

**Desired Skills & Experience**
- Bachelor's degree in Marketing, Mass Communication, Business Administration, Management or a related field.
- Minimum 5-7 years of branding management experience in FMCG.
- Excellent leadership, people management, negotiation, presentation, and interpersonal skills
- Good understanding of financial management, analytical and planning skills
- Excellent communication skill in both written and verbal English and Thai
- THAI NATIONALITY ONLY.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.