E-commerce - Digital Marketing Senior Manager

15 hours ago

กรงเทพมหานคร, Thailand LINE Plus corporation Full time

**Department**: E-Commerce

**Team**: Marketing

As a Digital Marketing Senior Manager of LINE SHOPPING, you will be expected to develop paid media strategies including media plans for marketing campaigns, optimize media performance and budget spending, understand target users’ lifetime value and media consumption, manage Media Operations team’s daily operations and ad hoc activities, and deep dive into data and performance to push for better paid media performance and effective marketing activities. For example, you will have to plan media usage and budget for platform campaigns after campaign planners have planned campaign objectives and campaign mechanics. After that, you may lead subordinates to develop media plans with media agencies and communication plans with Content & SNS team.

As you will be part of the founding team, your primary goal is to acquire and retain buyers by managing online advertising, improving both internal and external media usage, giving feedbacks from buyers’ behavioral data, and being flexible with social media marketing tools and media strategies. You will also be encouraged to control media usage and optimization by working with media agencies, improve audiences usage, increase CTR & CVR, coordinate with developers to develop automated product display ads, or push key initiatives from concept, feasibility to execution. We are only interested in working with pioneers that want to make a difference and enjoy the challenge of launching, scaling, and analyzing new services at a nationwide scale.

**Responsibilities**:

- Plan media operation team strategy to achieve GMV, Traffic, CTR, CVR, ROAS and other related key metrics
- Proactively analyze performance, define area of improvements, and initiate marketing activities for LINE SHOPPING internal and external media channels (e.g., LINE SHOPPING Official Account, LINE Ads Platform, Facebook/Instagram Ads, Google Ads, Twitter Ads, etc.)
- Forecast budget and paid media performance of LINE SHOPPING campaigns
- Analyze marketing funnel, design communication strategies, and utilize strong analytical ability to evaluate end-to-end experience across multiple channels and touch points
- Measure and report performance of all digital marketing campaigns and assess it against goals (ROI and KPIs)
- Define target user behavior and media consumption by studying behavior from performance and work closely with media agencies, Campaign Planning team, Content SNS team, and product owners to develop media usage, serve user needs, and increase click-through rate and conversion
- Identify trends and insights and optimize spending and performance based on the insights
- Identify critical conversion points and drop-off points and optimize funnels
- Identify problems with working processes and develop operational process improvements, working closely with media agencies, Merchandising & Campaign Operations Team Lead, and LINE’s Central Marketing team
- Forecast Media Operations team’s workforce and manage team workload
- Monitor Media Operations team in day-to-day operation and ad hoc activities in planning campaign’s media & KOLs usage, creating media schedule, dealing with media agencies, and displaying ads on-time
- Make sure that all ad materials are ready for launch and that all materials can be delivered and displayed at the appropriate time and in the correct quantities
- Perform a key management role by being the link between team members and other team leaders (e.g., Campaign Planning, Merchandising, Content & SNS, Category Management, and Engineering team)
- Assist Marketing Team Lead in setting up business requirements and managing media channel development projects

**Basic Qualifications**
- Bachelor’s or master’s degree in marketing or a related field
- 5+ years of work experience in Digital Marketing or Digital Advertising for e-commerce platforms
- Strong analytical and numerical skills as well as proficiency in data and performance analysis

(able to query data from database)
- Comprehensive knowledge in digital marketing, advertising funnels, SEO/SEM, and social media management
- Solid knowledge of performance marketing analytics tools (e.g., Google Analytics, Supermetrics)
- Up-to-date knowledge of current and future digital marketing and media usage trends
- Strong commercial acumen and the ability to understand what will appeal to customers
- Proficiency in Microsoft Office (especially Excel and PowerPoint)
- High creativity with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Result oriented and a track record of initiating projects and activities
- Excellent time-management, organizational, prioritization, and decision-making skill
- Flexibility with full-time schedule, including shift assignments during weekends/evenings (according to campaign schedule)
- Flexibility in working across marketing functions based on effectiveness of marketing activities

  • Digital Marketing

    7 months ago

    กรุงเทพมหานคร, Thailand Park Hyatt Bangkok Full time

    Summary **Digital Marketing & E-Commerce Manager** Job Description for the Position of: The Digital Marketing & E-commerce Manager is responsible for the overall strategy and execution of digital marketing and ecommerce activities for Park Hyatt Bangkok. This position will be responsible for developing and executing the digital marketing strategy and...

  • Senior E-commerce Manager/senior E-commerce Manager

    7 months ago

    สวนหลวง, กรุงเทพมหานคร, Thailand Srichand United Dispensary Co., Ltd. Full time

    Senior E-Commerce Manager. E-Commerce Strategy and Planning. **Location**: Srichand Head Office Rama 9 Soi 53. **Position Overview**: **1. E-Commerce Strategy and Planning**: Develop and execute a comprehensive e-commerce strategy aligned with company goals, ensuring a strong online presence and increased market share. Identify new opportunities and trends...

  • Senior Key Account Manager

    1 week ago

    กรุงเทพมหานคร, Thailand MOST 2414 Full time

    **Company Description** MOST 2414 is a digital marketing agency in Bangkok working at the intersection of digital strategy, integrated marketing, brand storytelling, and e-commerce. Through dedication and doers attitude, the team of MOST 2414 helps businesses unlock their digital marketing strategies and enabling digital brand experiences. This is our...

  • Digital Marketing and E-commerce Manager

    4 days ago

    กรุงเทพมหานคร, Thailand Elabram Full time

    Key Responsibilities Be responsible for developing and executing digital plans for each of our brands, for both brand building and driving online sales Coordinate strategy with our senior digital advisors and manage a team of 2 admins and 1 E-Commerce specialist to deliver sales targets and other brand reach/engagement metrics Develop an e-commerce strategy...

  • Head of E-commerce

    2 weeks ago

    กรุงเทพมหานคร, Thailand PRTR Full time

    Our client inspires its community by building innovative IP that gamers simply love. They own some of the world’s best e-sports teams, influential gaming talent, Play-&-Earn (P&E) guild, metaverse experiences, and a series of fan-driven products and gaming collectibles. **Job Descriptions** - Leading and monitoring the regional E-Commerce and D2C business...

  • Manager- Asean E-commerce and Digital Marketing

    7 months ago

    กรุงเทพมหานคร, Thailand Reeracoen Thailand Full time

    **Overview**: **Salary**: 100,000 THB ~ 150,000 THB**Industry**: Consulting, Web Service, Advertising Agent- 【Responsibilities】 - ‐ Develop E-commerce and digital marketing strategy, define key KPIs, and get consensus with client- Guide and train our local entity’s team (Thailand/Philippines/Vietnam/Indonesia/Malaysia) members to deliver high quality...

  • E-commerce (Senior/manager)

    7 months ago

    วังทองหลาง, กรุงเทพมหานคร, Thailand บริษัท มูฟฟาสท์ จำกัด (มหาชน) Full time

    E-commerce (Senior/Manager) รับสมัครด่วน สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(เขตวังทองหลาง) สาขาอาชีพหลัก : E-commerce สาขาอาชีพรอง : E-commerce อื่นๆ รูปแบบงาน :...

  • Digital & E-commerce Assistant Manager

    2 weeks ago

    สาทร, กรุงเทพมหานคร, Thailand Reeracoen Thailand Full time

    **Industry**: Retail - ** Job Description**: - Develop and lead digital marketing strategy and its digital calendar - Execute E-commerce strategies to drive online sales growth. - Manage all aspects of E-Commerce business across multiple channels, including own-website, consignments, marketplace, and social commerce - Lead in campaign planning and target...

  • Manager, Adops

    4 days ago

    กรุงเทพมหานคร, Thailand AXIATA DIGITAL & ANALYTICS Full time

    As a Manager AdOps, you will be responsible for the campaign strategy, implementation, trafficking, insights, and analysis of campaigns across biddable and social platforms such as DV360, Google ads, Facebook, Tiktok, Twitter, and LAP. The team and set of accounts have been growing and are looking for e-commerce experts with a growth mindset. What you will...

  • E-commerce Manager

    9 months ago

    กรุงเทพมหานคร, Thailand PRTR Full time

    Our client is a leading local pharmaceutical and consumer healthcare manufacturer. **Responsibilities** - Leading and managing the E-Commerce team, providing guidance, support, and mentorship to achieve department goals and targets. - Developing and executing comprehensive E-Commerce strategies to increase online sales, conversion rates, and customer...

  • Senior Manager, E-commerce

    7 months ago

    จตุจักร, กรุงเทพมหานคร, Thailand RS PCL Full time

    5 yrs experiences in E-commerce, Digital Marketing. Exp. in customer shopping experience -UX,UI and CX. Work at RS Group Building, nearby BTS Kasetsart. Reporting to Head of Products - Dietary Supplement and Personal Care - you will be responsible for: Ensure all marketplace channels [Lazada/Shopee/ Line / others ( if any)] are growing and deliver KPI on...

  • E-commerce Manager

    3 days ago

    กรุงเทพมหานคร, Thailand Pasona HR Consulting Recruitment (Thailand) Co.,Ltd Full time

    Job ID 46312 Business Retail, Distribution Job Detail - Develop marketing plan, digital task to support the sales of products according to the goals. - Planning communication and social media activities to generate sales both online and offline. - Manage and analyze digital customer data and increase the target customer database. - Create content formats...

  • E-commerce Manager

    7 months ago

    กรุงเทพมหานคร, Thailand GroupM Nexus Full time

    GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an **E-Commerce Manager** to join us. You will be the expert in the group who has depth experience and knowledge in E-commerce business who can be the consultant to our key...

  • Senior Executive, E-commerce Operations

    2 months ago

    กรุงเทพมหานคร, Thailand AnyMind Group Full time

    **At AnyMind Thailand, we are committed to delivering seamless and efficient e-commerce operations. We are seeking an experienced Senior,Executive E-commerce Operations to lead our team and ensure the smooth functioning of our online retail activities.**: **What You'll Do**: - Liaising with designers, developers, and other third parties to ensure the...

  • Digital Marketing Account Manager

    7 months ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Are you seeking a rewarding opportunity to join a rapidly expanding digital marketing company and experience personal and professional growth? We are currently hiring a highly motivated and dedicated Client Success Director who thrives in the fast-paced and dynamic realm of Digital Marketing & Development. As a Client Success Director, you will have the...

  • E-commerce Executive

    3 months ago

    กรุงเทพมหานคร, Thailand Sika Full time

    **Company Description** Sika is a specialty chemicals company with a leading position in the development and production of systems and products for sealing, bonding, damping, reinforcing, and protecting in the building sector and motor vehicle industry. **Job Description****: Your role will be essential in bringing your E-Commerce expertise to Sika Thailand....

  • Digital Project Manager

    7 months ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Job openings for foreigners (with experience working with Thai clients) and Thai Are you looking for a new challenge to grow with a fast-growing dynamic digital growth agency where you can grow with? Are you eager to learn & looking to drive online growth for our clients? We are looking for a very motivated and engaged colleague, who likes to work in a...

  • Sr. Associate,e-commerce Marketing

    4 weeks ago

    กรุงเทพมหานคร, Thailand SC Johnson Full time

    As an Ecommerce Customer Marketing Senior Associate, you will drive our online success by creating captivating social commerce content, optimising user experiences for increased conversion rates, managing digital shelves, executing dynamic promotional campaigns, analyzing sales data for insights, developing innovative merchandising strategies, and...

  • Digital E-commerce

    7 months ago

    มีนบุรี, กรุงเทพมหานคร, Thailand บริษัท ว.ศิริกาญออโตพาร์ท จำกัด Full time

    Digital E-Commerce รับสมัครด่วน สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(เขตมีนบุรี) สาขาอาชีพหลัก : E-commerce สาขาอาชีพรอง : E-commerce อื่นๆ รูปแบบงาน :...

  • E-commerce Planning Executive

    2 weeks ago

    บางกะปิ, กรุงเทพมหานคร, Thailand Osotspa Co., Ltd. Full time

    E-Commerce/ Digital Marketing Campaign Planning. Planning Stocks & Inventory Control. Personal Care & Heal Care Products Management. **Major Responsibility**: Hybrid Working. Responsible for the entire process and operation of owned channels including website, social and others coming in the future. Responsible for store front operation, campaign planning,...