Digital Marketing

3 weeks ago

กรงเทพมหานคร, Thailand Park Hyatt Bangkok Full time

Summary

**Digital Marketing & E-Commerce Manager**

Job Description for the Position of:
The Digital Marketing & E-commerce Manager is responsible for the overall strategy and execution of digital marketing and ecommerce activities for Park Hyatt Bangkok.

This position will be responsible for developing and executing the digital marketing strategy and e-Commerce strategy, with the primary goals being:

- Increase Conversion and revenue on all digital distribution channels
- Increase Direct Channel Mix to meet goal
- Meet World of Hyatt Room Night Penetration Goal

**Key Responsibilities**:

- Search Engine Marketing (including PPC, SEO, SEM, Metasearch)
- Mobile Marketing
- Display Advertising
- Marketing via corporate channels and all 3rd party channels
- E-Commerce Activities & OTA Management
- Strategic Management of the website and apps

**REPORTING LINE**:
The position reports to the Director of Sales & Marketing with dotted line to Director of Revenue.

The position will also work closely with the Assistant Director of Marcom and Cluster Digital Team

**Essential Functions**:

- Set overall Digital and E-Commerce direction to drive room and other related revenues (i.e. F&B, spa, meetings, weddings & events.)
- Maintain and own overall hotel digital budget and related vendor/agency relationships (i.e. Supporting billing and invoicing needs)
- Work with DOSM and Cluster Digital Marketing Team to prepare Digital Marketing expense Budget during business planning season
- Work closely with Asst Director of Marcom and Cluster Digital Marketing Team to ensure the annual Digital Marketing and Social Media Plan are strategic and measurable and are adjusted along with the business needs
- Provide ongoing updates of industry news, trends, issues, site features and best practices to DOSM and GM and educate all stake holders on digital marketing essentials
- Tracks vendor performance and escalating issues where necessary
- Work closely with the Director of Revenue and OTA Managers to maximize efficiencies in hotel’s channel mix and e-Commerce strategies
- Own all digital and E-commerce related activities to drive performance and digital direct revenue for the Hotel
- Achieve the set KPI’s for the calendar year
- Serve as primary point of contact for the hotel within the responsible area for digital marketing and e-Commerce related questions and activities
- Work closely with Cluster Digital Marketing Team and with the appointed Agencies to improve traffic, conversion and revenue from web-internal channel through SEO, SEM, Display Media (PPC), MetaSearch, GDN for prospecting and re-marketing campaigns.
- Work with Cluster Digital Marketing Team and appointed Agencies to continue improving Search Engine Optimization for Park Hyatt BKK website through on-site optimization, off-site optimization, keyword optimization, Google My Business, search word purchase and utilization
- Content Management: Manage, maintain, review and update all content on any online platform: Tripadvisor, OTA’s, Holidaycheck, metasearch engines, and other relevant sites to ensure the right content and pictures are displayed at all times
- Regularly review visual and written content on all digital media platforms, (photos, artworks, descriptions) to ensure they are on brand and accurate
- Ensure the content on brand website is refreshed, managed and maintained seamlessly in all required languages, as per standard guidelines
- Paid Marketing: Work with Assistant Director of Marcom to review performance and efficiency of each paid social media campaigns by analyzing the data and report to DOSM
- OTA Management: Work closely with Director of Revenue to manage all OTA marketing initiatives
- Review the metrics on the monthly and quarterly OTA reports, including performance of campaigns and channels, along with return on investment statistics and draw conclusions on the way forward
- Maximize and optimize the performance of all OTAs
- Work with Director of Revenue to run efficiently Travel Ads by creating compelling content with relevant key words at the right timings based on the different market behaviors and seasons
- Understand the key OTA’s strategies and needs for the hotel and maximize any opportunity
- Maintain close and regular relationship with the market managers in conjunction with the DOSM and Director of Revenue to understand market trends
- Work with Director of Revenue and DOSM to propose and implement promotional offers to ensure timeliness to market.
- Attend weekly Revenue Meetings to ensure strategy is aligned with the business needs and present & explain the analytics of the digital marketing report and the actions to improve results
- Fully exploit the available Digital Marketing Analytics too and review with DOSM, DOREV and Asst. Dir of Marcom to understand trends, demand and customer behavior and implement strategies and tactics accordingly
- Measure and report performance of all digital marketing campaigns, and asse

  • Digital Marketer

    3 days ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Looking for a Thrilling Challenge in Digital Marketing? Join our fast-growing digital marketing company and embark on a journey of growth and opportunity! Our diverse clientele spans industries such as events & entertainment, hotel & travel, real estate, B2B, and e-commerce. We are seeking a highly motivated and engaged team member who thrives in the...

  • Digital Marketing Intern

    5 days ago

    กรุงเทพมหานคร, Thailand Glow Digital Full time

    **About Us** We are a growing digital marketing agency based in Bangkok. We are now looking for a highly motivated Digital Marketing Intern to join our agency. **About You** - Fluent in Thai with good writing skills - Strong verbal and written communication in English - Problem solver with great attention to detail - Good knowledge of digital tools and...

  • Digital Marketing Account Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Are you seeking a rewarding opportunity to join a rapidly expanding digital marketing company and experience personal and professional growth? We are currently hiring a highly motivated and dedicated Client Success Director who thrives in the fast-paced and dynamic realm of Digital Marketing & Development. As a Client Success Director, you will have the...

  • Digital Marketing Account Manager

    3 weeks ago

    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    **Company Description** Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 80+ professionals comprising everything from developers, designers, copywriters to project...

  • Digital Advertising Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Ampere Digital Full time

    Ampere Digital is seeking a talented and results-driven Digital Advertising Manager (Marketing Manager) to join our dynamic marketing team. As a leading digital marketing company, we strive to stay at the forefront of digital marketing trends and technologies. If you have a passion for creating and executing highly effective digital advertising campaigns and...

  • Digital Project Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Job openings for foreigners (with experience working with Thai clients) and Thai Are you looking for a new challenge to grow with a fast-growing dynamic digital growth agency where you can grow with? Are you eager to learn & looking to drive online growth for our clients? We are looking for a very motivated and engaged colleague, who likes to work in a...

  • Marketing Manager

    3 weeks ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Looking for a Thrilling Challenge in Digital Marketing? Join our fast-growing digital marketing company and embark on a journey of growth and opportunity! Our diverse clientele spans industries such as events & entertainment, hotel & travel, real estate, B2B, and e-commerce. We are seeking a highly motivated and engaged team member who thrives in the...

  • Digital Account

    2 weeks ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Job openings for foreigners and Thai Are you looking for a new challenge to grow with a fast-growing dynamic digital growth agency where you can grow with? Are you eager to learn & looking to drive online growth for our clients? We are looking for a very motivated and engaged colleague, who likes to work in a fast-moving and dynamic industry of Digital...

  • Sales Manager

    1 week ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Job Opening Sales Manager Are you seeking an exciting opportunity to grow with a rapidly expanding digital marketing company? Join us and be part of a thriving team that caters to clients across various industries such as events & entertainment, hotel & travel, real estate, B2B, and e-commerce. We are in search of a highly motivated and engaged Sales...

  • Digital Growth Account Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Are you ready to excel in a fast-paced, digital-first environment and contribute to innovative projects that drive online growth? Join Hy-Digital, a rapidly expanding digital growth agency, as our **Digital Solutions Account Manager / Project Lead**. You'll take the reins in managing client relationships across a dynamic portfolio spanning hospitality,...

  • Marketing Solutions Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Flywheel Digital Full time

    About Us Flywheel SEA (formerly known as Intrepid Group) Ascential Group With more than 2,000 employees across five continents, Ascential combines local expertise with a global footprint for clients in over 120 countries. Ascential is headquartered in the UK and listed on the London Stock Exchange. **The Role** We are looking for a Marketing Solutions...

  • Digital Marketing

    2 months ago

    กรุงเทพมหานคร, Thailand JAC Recruitment Full time

    **Digital Marketing**: - Job title: - Digital Marketing- Location: - Bangkok- Specialisation: - Business Process Outsourcing & Global Business Service- Salary: - THB 75,000 - 75,000 (Annual)- Reference: - PR/114154- Contact details: - Nicharee Thongkam- Job published: - March 12, 2024 13:42- Position Digital Marketing Officer - Business Type International...

  • Performance Marketing Executive

    2 weeks ago

    กรุงเทพมหานคร, Thailand Flywheel Digital Full time

    About Us Flywheel SEA (formerly known as Intrepid Group) Ascential Group With more than 2,000 employees across five continents, Ascential combines local expertise with a global footprint for clients in over 120 countries. Ascential is headquartered in the UK and listed on the London Stock Exchange. The Role We are looking for a Performance Marketing...

  • Digital Marketing

    4 weeks ago

    บางคอแหลม, กรุงเทพมหานคร, Thailand บริษัท โซนิค วิชั่น จำกัด Full time

    **หน่วยงาน / องค์กร** บริษัท โซนิค วิชั่น จำกัด จำนวนที่รับสมัคร (อัตรา) 1 ระดับเงินเดือน (บาท) ตามตกลง หมวดงาน การตลาดออนไลน์ Digital Online...

  • Digital Marketing

    3 weeks ago

    กรุงเทพมหานคร, Thailand JAC Recruitment Full time

    **Digital Marketing**: - Job title: - Digital Marketing- Location: - Bangkok- Specialisation: - Consumer Goods / FMCG- Salary: - THB 33,000 - 40,000 (Annual)- Reference: - PR/114020- Contact details: - Nicharee Thongkam- Job published: - March 18, 2024 11:53- Position: Digital Marketing - Company Type: Food - Location: CHARN ISSARA TOWER 2 New Phetchaburi...

  • Digital Marketing

    2 months ago

    กรุงเทพมหานคร, Thailand บริษัท ลลิล พร็อพเพอร์ตี้ จำกัด (มหาชน) Full time

    Digital Marketing **จังหวัด** กรุงเทพมหานคร (เขตบางกะปิ) **อัตราค่าจ้าง** ตามตกลง **รูปแบบงาน** งานประจำ (Full Time) **อัตรา** หลายอัตรา **รายละเอียดงาน**: - Recommend...

  • Digital Marketing

    3 days ago

    กรุงเทพมหานคร, Thailand บริษัท ลลิล พร็อพเพอร์ตี้ จำกัด (มหาชน) Full time

    Digital Marketing **จังหวัด** กรุงเทพมหานคร (เขตบางกะปิ) **อัตราค่าจ้าง** ตามตกลง **รูปแบบงาน** งานประจำ (Full Time) **อัตรา** หลายอัตรา **รายละเอียดงาน**: - Recommend...

  • Digital Marketing

    2 months ago

    บางกะปิ, กรุงเทพมหานคร, Thailand บริษัท แบล็คแคนยอน (ประเทศไทย) จำกัด Full time

    **รายละเอียดงาน**: **รูปแบบงาน **:งานประจำ**: **จำนวนที่รับ **:1 ตำแหน่ง**: **สถานที่ปฏิบัติงาน **:กรุงเทพมหานคร(เขตบางกะปิ)**: **เงินเดือน(บาท)...

  • Digital Marketing Executive

    4 days ago

    กรุงเทพมหานคร, Thailand Creative Management Organization (CMO) Full time

    Key accountabilities: **Key accountabilities**: 1. Oversees digital marketing efforts within a digital marketing department 2. Monitors, motivates and oversees a digital marketing team by developing solutions & goals to improve digital marketing tactics and processes 3. Creates digital marketing strategies to enhance a company’s online presence of products...

  • Digital Marketing

    6 days ago

    บางนา, กรุงเทพมหานคร, Thailand ธนดลและกชบูรณ์ จำกัด (ธุรกิจ รพ.เฉพาะทางศัลยกรรม) Full time

    Digital Marketing รับสมัครด่วน สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(เขตบางนา) สาขาอาชีพหลัก : การตลาด/PR สาขาอาชีพรอง : การตลาดดิจิทัล รูปแบบงาน :...