Retail & Franchise Manager

2 weeks ago


กรงเทพมหานคร, Thailand TAG Heuer Full time

**Position**:
The Retail & Franchise Manager will be the central focus of Retail and Franchise boutique business. He/ she will manage and work closely with boutique team and Franchise partners in all aspects to drive sales, retail experiences, and make sure all parties are aligned with brand strategy and business objectives. He/ she ensures the success of TAG Heuer boutiques and franchise in sales, service excellence and overall image by working closely with Region & HQ.

**Main Responsibilities**

1. Overall Management of Retail & Franchise
- Develop strategies and initiatives to grow Retail and Franchise
- Responsible for achieving sales goals of each boutique including in-store and event opportunities
- Define and monitor key KPI’s in each boutique, including conversion rates, building database and weekly planner
- Has strong knowledge of local market, competition, and social world.
- Perform analysis of sales figures, market trends and opportunities, and forecast future sales volumes. Monitor P&L to maximize profit
- Hold weekly Performance Meeting with Retail and Franchise Boutique Managers to ensure alignment to sales target
- Responsible for execution of brand merchandising, marketing and training guidelines while aligned with corporate guidelines
- Monitor execution of visual merchandising standards at all POS
- Work closely with regional trainer to provide necessary training to teams
- Coordinate joint promotions, regular change of visual with retailers and marketing
- Set up & follow-up the mystery shopping
- Implement sales incentives & mechanics to motivate team

2. Retail Management

a. Retail Operations
- Provide all boutiques with tools to perform their job: training, merchandising, display, incentives, catalogue, product assortment
- Ensure all corporate identity guidelines are properly implemented
- Ensure excellent level of customer service and relationship management in every boutique
- Responsible for health & safety, housekeeping standard, security, facilities, legal and back-office operations
- Work cross-functionally with Marketing, Human Resources and Finance teams to ensure strong retail performance across all boutiques
- Manage negotiation with landlords on space and location
- Work with contractors in successful opening of new stores/renovations from planning phase to completion
- Update colleagues on business performance and new initiatives
- Manage customer complaints

b. Team Management & Coaching
- Participate in hiring/ termination, performance management, motivation, assessment and development of boutique teams
- Lead, develop and inspire teams to be in line with company and brand objectives
- Create strong morale and spirit by implementing coaching culture
- Suggest incentive schemes which will motivate the teams

c. Merchandising & Assortment
- Liaise with demand planning team to provide feedback on product needs and stock levels
- Work closely with Marketing to ensure effective CRM programs and execution

2. Franchise Management
- Forecasting and setting monthly/ annual sell-in and sell-out
- Prepare sales orders and sales reports
- Build sustainable and mutually engaging relationships with partners and POS, conducting regular effective sales visits
- Perform analysis of sales figures, market trends, opportunities, and forecast future sales volumes
- Provide updated information on products and advertising to all POS timely
- Work cross-functionally with various teams to support retail partners and ensure smooth operations

**Profile**:

- At least 8 years solid experience in retail operations at managerial level with successful track record in sales and service excellence, preferably gained from high end luxury retail industry
- Good luxury sense with sales & service oriented attitude
- Entrepreneurial mindset with business acumen, strong negotiation skills
- Good problem-solving skills and communication skills to lead a team
- Organised and detail oriented
- High level of integrity
- Good knowledge and skills of MS Word, Excel and Powerpoint
- IT & System Savvy
- Good command of written and spoken English and Thai



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