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Regional Sem, Performance Marketing Executive
4 weeks ago
**Location**: Singapore/Bangkok/Malaysia
"There is no love sincerer than the love of food" - George Bernard Shaw
Do you love food and convenience put together? Then you just might love foodpanda. foodpanda is the leading, on-demand food delivery company in APAC, bringing thousands of your best loved restaurants online into your home or office - fast We're all about bringing on the smartest people as we continue to grow our regional footprint across food, groceries and much more.
We are looking for a highly-driven and motivated SEM Performance Marketing Executive to join our regional team. If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this may be the place for you The ideal person for this role has a vast understanding of how search engine marketing works in South-East Asia and thrives in a fast-paced and dynamic work environment.
**What's on your plate**:
- Be responsible for launching and optimizing high-impact evergreen and integrated campaigns regional Search campaigns across APAC
- Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
- Track and maintain Campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices
- Using Data Analytics, provide analysis to give stakeholders a clear view on the media channel performance and ROI's
**What you bring to the table**:
- Minimum 2 years experience of "hands-on" experience with SEM (Web & App) with proven track record of successful strategic implementation
- Experience in managing Google Universal App Campaigns (UAC) & Apple Search Ads a plus
- Hand-on understanding of analytics tools (e.g. DoubleClick, Google Analytics, Adjust/Appsflyer etc)
- Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance
- Working knowledge of other performance channels (e.g. Facebook, Instagram, Snapchat, Tiktok, Smartly, Google Display) is a big plus
- Proven track record of working at well-funded Internet companies and have experience and optimization campaigns with scale is a plus
- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV
- Hands-on mentality, an analytical and structured way of working, with strong logical thinking skills
- An understanding of the nuances of both the demand and supply side of a marketplace is a plus not mandatory
- Understanding of A/B testing, Multi Variant Testing and Incrementality is a plus
- Verbal & written fluency in English, additional APAC languages is a plus
- You are highly proactive, well-organized, and thrive in fast-paced environments
**We offer you**:
- A dynamic, fast paced, vibrant and international environment
- A team that wants to excel
- Collaborative environment with experienced colleagues
- Flexible and agile company with a flat hierarchy
- Tasty Thursdays - Free food every Thursday