Field Capability Building
7 months ago
Job Title: Field Capability Building & B2B Digital Marketing Manager - Ice Cream
Alternative Job Title: Sales Training Manager, Digital Marketing Manager.
LOCATION: Thailand
BUSINESS CONTEXT
Customer development is a core thrust of Unilever. The customer development team is broadly split into General Trade and Modern Trade. OOH IC General Trade contributes to 70% of Ice Cream sales nationally. Winning in General trade is crucial in sustaining top line and in ensuring competitiveness through growing market share nationally. This role is part of Ice Cream Business Strategy Development team. The person will play a crucial role in accelerating capability in General Trade business.
EXPECTED WORK:
- Build sales capability, primarily sales team under distributors- Work closely with field sales RSM, ASE, to provide proper training and professional proficiency for distributors and sales team- Responsible for salesman, turnover, execution KPIs, and Financial health of the distributor- Control 3rd party resource on delivering the desire outcome. Plan the schedule and resource planning. Negotiate the cost per man hour, total package and reimbursement within the budget control.- Test run all projects related for DT before mass roll out. Provide the input for the outlet universe location with digital geo code mapping to the new design of distribution operational route structure, sales planning, for each province in the nation. Work closely with DT Owner, ASM. DT Sales force, and closely work in the market. Direct contact with shop owner and consumer. Update weekly progress with business development head. Monthly update the result of project with RSM and relevant field team. Co-ordinate change plan with DT owner one month after the result and agree change tactical plan is agreed with field team.- Provide training coaching for DT standard of operational procedure, able to run DT as a DT owners, able to manage salesman as supervisor.- Lead and execute a Digital Trade Marketing for Wall's eB2B Platform (Smile 24/7).
- Analyze retailer's data, develop customer segmentation and design/execute Digital Activation Program to maximize store throughput and frequency of purchase.- Work closely with Field Capability Lead to drive Digital Adoption and Change Management Program with Salesforce, Distributors and Key Stakeholders.
QUALIFICATIONS & EXPERIENCE- 5 years field experience require. Outlet type and classification need to be part of the key competency.- Solid traditional trade, distributor management, and open trade market understanding required.- eCommerce platform preferably in eB2B Business Development, Trade Marketing preferably with Ice Cream, Food, Snack background- Project Management- Immediate problem-solving skills- Good instinct- Extensive solid field experience 5 years minimum- Solid general trade market understanding
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