Manager Strategic Brand Partnership, Lazmall
2 weeks ago
Location:
**Thailand**
- Department: Marketing & Communications- Location: Thailand- Team and Role Introduction:
- We are seeking a passionate individual to join our team as a key member of the Lazmall Marketing Solutions function. The Lazmall Marketing Solutions team oversees and manages strategic brand marketing strategies, agency relationships, and Lazada's marketing solution innovations in Thailand. The role requires a strong understanding of digital media, the paid-owned-earned media model, and potential growth drivers for brands on an e-commerce platform. In this role, you will have a unique opportunity to work with Lazada's top conglomerate partners in Thailand to drive business impact through a fast-growing e-commerce platform.**Responsibilities**:
- Responsible for the revenue of an assigned portfolio of strategic brand accounts.
- Manage brand accounts and relationships with different local and regional stakeholders
- Drive brand clients’ investment in Lazada Sponsored Solutions (e.g. Sponsored Discovery, Sponsored Display, and Sponsored Affiliate) as well as other relevant media solutions.
- Develop clients’ marketing solutions strategies, KPIs, and activities with global and key local brands and partners while driving partner satisfaction, business results, and investment growth.
- Become a platform and product expert, and be the go-to person for Lazada's and external advertising solutions, media planning, strategy, optimization, and measurement for partners. Advise and consult with
global brands and their media agencies on budget allocation, optimization, and performance tracking.- Manage the full sales cycle, from developing joint business plans and pitching to closing for new strategic accounts and growing existing accounts through effective strategies, including budgeting,
optimization, and solution adoption.- Develop timely and actionable business reviews and post-campaign reports.
- Collaborate and coordinate closely with regional and local cross-functional teams (commercial category teams, onsite, and data) to execute brand activities and projects seamlessly.
- Review campaign performance, provide in-depth analysis, and offer key recommendations to improve and optimize performance to drive growth.
**Job Requirements**
- Requirements/Qualifications(must have):
- Bachelor degree’s in business, or equivalent experience.
- At least 5 years in account management, digital marketing, or media sales that includes data-driven analysis of campaign performance.
- A strong Understanding in digital marketing especially on online advertising solutions.
- Account Management/Sales skill with passion in doing sales roles.
- Analytical skills. Proficiency in MS Excel and other data tools.
- Strong communication, negotiation, and stakeholder management skills.
- Ability to navigate in ambiguity in a fast-paced environment with multiple priorities.
- Project management skills with ability to work effectively in a cross-functional capacity.
- Ability to speak and write in English and Thai fluently and idiomatically.
- Direct Experience in E-Commerce or fast-moving tech companies.
- Hands-on advertising/media planning experience especially Facebook and Google Ads.
- Experience in managing brands or large client accounts.
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