Senior Associate, Branding Monetization- Marketing

5 months ago

Thailand Lazada Full time

Location:
**Thailand**
- Department: Marketing & Communications- Location: Thailand- Team and Role Introduction:

- Lazada Marketing Solutions is a strategic function that spearheads the awareness, adoption, optimization, and revenue growth of the Lazada Sponsored Solutions, an AI-powered set of marketing tools that help our brands and sellers grow their business. As an Associate, Branding Monetization, you will report directly to the Branding Monetization lead who reports to Head of Lazmall Marketing Solutions, playing a crucial role in revenue generation from Lazada’s branding asset in Thailand. In this role, you execute monetization strategies that drive revenue through marketing assets, including events, out-of-home advertising, livestreams, and online product videos. Your responsibilities encompass various aspects of project management and operations, ensuring that all deliverables are executed with precision and efficiency.**Responsibilities**:
- Operational Excellence : Support and oversee end-to-end operations for monetization execution, ensuring all deliverables are executed with a fast turnaround and great attention to detail.
- End-to-End Project Management: Support the complete project lifecycle, including the development of branding asset packages, pricing strategies, pitch deck creation, promotion, collaboration with brands, production oversight, and delivering post-campaign reports to brand partners.
- Revenue Generation/Monetization: Support revenue generation and monetization of Lazada's branding assets. Grow investment from Lazmall brand partners and top sellers.
- Support Investment and Collaboration: Assist in driving investment, fostering collaboration, and building relationships with brands and sellers during monetized package development, daily operations, and post-project assessments.
- Stakeholder Collaboration: Partner and collaborate closely with stakeholders, including internal cross-functional teams such as marketing solutions, branding, social, campaign, and commercial teams, as well as external client, to ensure project success.
- Creativity: Support in designing branding asset packages and pricing mechanic that are attractive to brand partners.

**Job Requirements**
- Requirements/Qualifications(must have):
- 3+ years in monetization, sales, marketing, agency, partnership or project/campaign management.
- Client/external-facing experience is essential.
- Strong negotiation, communication, and stakeholder management skills.
- Proficiency in Excel and PowerPoint.
- Project management and operations expertise. Strong operation mindset.
- Proactive, fast learner, and strong problem-solving skills.
- Thrives in a fast-paced e-commerce environment with great attention to detail.
- Fluent in English and Thai, confidently communicates at a professional level.
- Experience in e-commerce
- Experience managing large clients

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