Social Media Strategist

2 months ago

กรงเทพมหานคร, Thailand Hogarth Worldwide Full time

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.

The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.

Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

**Responsibilities**:

- Key interface between Ford's cross functional teams (Marketing, Sales, Service, Communications) for crafting strong engagement with customers on social media
- Develop social media strategy and drive execution across key social channels and platforms for Ford Thailand
- Implement regional/global initiatives in the local markets
- Interface with different agencies and partners to develop integrated plans/campaigns.
- Develop strong working relationships with Ford-appointed creative, activation, media and production agencies to foster joined-up social campaign strategies and results-oriented execution
- Provide counsel about business strategies and that make Ford's social media a differentiator to its competitors
- Guide e-commerce and other commercial usage of social platforms with an understanding of the key role social plays in driving the future of commerce
- Work closely with different departments on settings goals and targets and translate them into a comprehensive social media communications strategy and content ideas
- Develop strategic frameworks for social content production
- Work with internal stakeholders to create an aligned social media content calendar (with a full understanding of organic and paid reach on different platforms)
- Ensure that social media strategies are deployed effectively and follows best practices within the industry and market.
- Development monitoring and measurement methodology to gauge the impact of social media and share learnings with Ford stakeholders

**Who you are**:

- Manages down as well as up - the role requires you to manage several stakeholders including several departments within Ford, consumers, agency partners and have an understanding with dealers
- Ability to communicate complex ideas and collaborate towards an alignment of goals
- Ability to constantly drive changes
- Proactive, disruptive with thinking and approach to problem solving
- Constantly seeks for answers and understanding in the Ford universe
- Good eye for detail - strong analytical mindset and anticipates changes to look for opportunities
- You are constantly excited by changes in the social landscape and can't wait to implement them in your work

**Qualifications**:

- Bachelor's degree in marketing, business, communications or a related field required
- At least 5 years of experience in social media, marketing, business and communications. Experience in automotive industry is a plus
- Strong knowledge of social media platforms and consumer engagement with them
- Excellent planning and data analysis ability
- Proficient in Thai and English language skills (spoken and written) to liaise with English/Thai speaking clients

LI-CT1

**Diversity & Inclusion**

Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.

**Data**:

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