Nutrition Media Planning

5 months ago

กรงเทพมหานคร, Thailand Unilever Full time

Job Title: Nutrition Media Planning & Activation Lead

Location: Thailand

**Main Purpose of Job**
- Designs regional BU media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media
- Manages media activation based on marketing plan/ activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally
- Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers
- Work with the agencies / external partners to bring to media plan execution to life
- Maximise efficiencies via value extractions with external partners / agencies for BU /market
- BU Media lead will also have double hat of one lead market - and have accountability for all media planning and execution in that market

**Key Responsibilities**:
**Drive Best in class Holistic Media Planning and execution**
- Lead and coordinate and deliver best in class holistic media plans (offline and online) for the BU that fully leverage data and insights to target media effectively, that are accountable for building brand power
- Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data), search and performance marketing.
- Work with the Performance marketing / retailer media experts in the Hub to drive optimisations both on and off the retailer.

**Drive efficiencies through rigour and relationships**
- Engage directly with external media owners to deliver the very best value for Unilever across all levers - price (annual deals, budget complexities, sponsorship deals), innovation, and best practice.
- Lead the external media agenda and will include relationships throughout the industry both with traditional media players eg ITV/ Star / Canal and digital players eg: Facebook, Google, Amazon
- Lead the ‘One Unilever’ country activities, including investment across Business Units within that country to negotiate best commercial rates and JBPs with Media Vendors
- Management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review.

**Drive best practice and thought leadership**
- Dock into various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross functional capabilities and best practice locallyDrive Media and digital media innovation - pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC etc

**Key Skills and Experience**
- Ability to advice on all thing’s media and data driven marketing to internal stakeholders through **depth of media knowledge**, providing **expertise on specific channels and opportunities, data strategies, including ecommerce,** and by explaining complex information in an easily digestible way.
- ** Collaboration skills** that encourage multi-stakeholder projects to thrive
- ** A pioneer spirit **to drive and** embed innovation **into our media and data strategies and plans
- ** Problem solving mindset, **able to work with** agility and adapt **to a changing media and market conditions.
- Strong **analytical skills** to define, interpret and respond to data insights.
- Outstanding **communication skills** to focus stakeholders and embed best practices.
- ** Cutting edge understanding of media** and brand communication landscape.
- Holistic brand communication management experience at a large brand. Or, cross-brand leadership experience at an agency.
- ** Advertising/Media budget management** experience
- Experience in **driving change and embedding innovation** in the business
- Experience in **handling complex stakeholders** across matrixed organisations
- Experience in **data driven marketing** and **performance/ecommerce**
- Exposure to disciplines as such **as CRM, Mar-Tech and Ad-Tech platform management

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