Nutrition Thailand Cca Lead
7 months ago
Key responsibilities:
- Manage the end-to-end P&L of Nutrition CCA Portfolio.
- Designing and executing the Annual Brand marketing plans - innovations & activations both.
- Manage the A&P budget and other key resources.
- Lead a team of brand support managers
- mentoring and coaching them to deliver the business targets.
- Manage the creative and media agencies to deliver great marketing mixes in the market.
Key stakeholders for this role:
- Nutrition trade & sales team
- Category finance, supply chain
- Category R&D technical project leaders.
- Regional/Global marketing teams
- External agencies: creative, media, digital, events and PR
Key competencies required for this role:
- Project management: ability to lead the end-to-end innovation projects
- Stakeholder management: ability to work with cross functional teams including regional/global marketing teams.
- Marketing mix creation: experience in creating communication mixes from scratch.
- Strong local media knowledge including latest trends on digital marketing.
- Ability to work in a fast paced, trend-based category.
- Ability to lead a small team.
Qualifications:
- At least 7 years of brand management experience, preferably in FMCG. Foods industry experience would be an added advantage.
- Preferably with a master’s in business management.
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