Manager - Own Digital Medias - Tech Lead
7 months ago
**Nice to know**
Responsible for All Marketing Technology and Digital Platform - Production & Development for owned media which comprising of consumer website, landing page for commercial campaign, customer portal and Integration of social Media Touchpoint as end to end process. from Requirement Gathering, User Interface Design, working with internal / external vendor for development, Testing until product launch and performance optimization
Working with regional and global team for Search Engine Optimization by using appropriated tools also working with content team to ensure content structure align with SEO structure.
In addition, this position will be responsible to support all departments (CSR/CEM/Agency/PR/HR/Finance/Legal/Other Departments) for all online feature development to leverage online space e.g. media optimization, upload content, manage mini campaign, develop tools, etc.
Set up structure and database for Digital Marketing Technology for Tracking & Measurement link across to see the Business Performance Including Audience Gathering, A/B testing and Business Campaign Tracking.
**Your Day at Allianz Ayudhya**
1) Online Product Marketing and Development
- Plan and manage online purchasing path of all prospects from create awareness, educate, interest, engagement and lead into actions on website.
- Manage media optimization to build traffic to product section and ensure most impressive experience on website.
- Define strategy to hook website visitors into product sections and convert cold leads to hot leads.
- Educate insurance product in online space by utilizing paid/own/earn medias.
- Support product marketing team accordingly to product marketing plan by leverage online communications and tools
- Closely monitor on performance by each step of consumer journey from media to customer enquiry including sales closing by channels (conversion rate)
- Identify improvement areas and find solution to develop purchasing part and goal achievement of each product campaign.
- Work together with project owner and related teams to provide business requirement to IT department and vendor for further development.
- Manage project to ensure smooth process and goal achievement within agreed timeline.
- Overseeing the design of landing pages, interface, and optimizing the flow of user interactions to ensure high level of user satisfactions and conversion opportunity
- Supervise development, implementation and maintenance of creative, innovative solutions on website or digital tools.
- Deliver digital tools/platforms with excellent user experience and usability
- Promote tools or platforms in launching period.
3) Support all departments
- Manage day-to-day operations to support all departments who would like to utilize website, digital platforms and online activities.
- Ensure each campaign or activities run smoothly and deliver excellent experience to customer as part of branding experience
- Co-ordinate with IT in term of technical or system development to support other company functions
4) Database Intelligent & Performance Analysis
- Manage data collection process; from platform configuration to daily operation to ensure all key data will be captured properly
- Develop appropriate success metrics across variety of program types
**Must Have**
- Degree in Marketing, Communication, IT, Business Administration or other related fields
**Nice to Have**
- Strong Skill for Project Management to make the development go live smoothly
- Mandatory Require to work with Vendor and IT to ensure development efficient and align with enterprise architecture.
- Good SEO and Project Management skill
**Job Level**:
Professional
**Location**:
- Bangkok, TH, 10330**Area of Expertise**:
IT & Tech Engineering
**Unit**:
Allianz Thailand
**Employing Entity**:
Allianz Ayudhya Assurance Pcl.
**Job Type**:
Full-Time
**Remote Job**:
Hybrid working
**Employment Type**:
Permanent
**ID**:
42332
**Position Cluster**:
Non-Executive
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