Digital Marketing Lead Generation – Consumer
3 days ago
LMA Bangkok, ThailandPosted 1 day ago Permanent up to 120K THB
**Digital Marketing Lead Generation - Consumer Health [Probiotics/Supplements/Cosmetics]**
Our Client is looking for an experienced digital marketer with a passion for consumer health products? Do you excel at generating leads and driving revenue growth through strategic digital marketing campaigns? If so, we have an exciting opportunity for you as a Digital Marketing Lead Generation Specialist in our consumer health division
- **Role**: Digital Marketing Lead Generation - Consumer Health
- **Remuneration**: up to 120K THB
- **Location**: Ladkrabang, Thailand
**Responsibilities**:
- Develop and implement innovative digital marketing strategies to generate leads and accelerate revenue growth.
- Conduct in-depth research and analyze data to identify target audiences, market trends, and competitors. Utilize keyword research techniques to optimize campaigns for search engines.
- Create and manage engaging digital content that drives conversions, incorporating search engine optimization (SEO) principles and landing page optimization (LPO) best practices.
- Identify and evaluate new digital marketing tools and technologies to enhance campaign performance and effectiveness.
- Collaborate closely with cross-functional teams, including sales, product, and business development, to ensure alignment and drive overall growth.
- Measure and report campaign performance using tools such as Google Analytics, Adobe Analytics, and other tracking platforms. Strong understanding of UTM parameters and their usage is essential.
- Develop and manage budgets for digital marketing campaigns, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends and best practices, particularly in SEO and LPO.
- Implement the PDCA (Plan-Do-Check-Act) cycle to continually improve campaign performance and achieve business objectives.
**Key Requirements**
- Proven experience in managing Google Ads and Facebook Ads campaigns, proficiency in using analytics tools like Google Analytics, Adobe Analytics, and other tracking platforms. Strong understanding of UTM parameters and their usage is crucial. Deep knowledge of SEO principles, techniques, and LPO best practices.
- Ability to derive insights and recommendations from campaign performance data, along with experience in conducting keyword research for search engine optimization.
- Strong understanding of key performance indicators (KPIs) such as return on ad spend (ROAS) and return on investment (ROI) to measure campaign effectiveness.
- Skill in implementing the PDCA (Plan-Do-Check-Act) cycle to continuously enhance campaign performance and meet business objectives.
- Bachelor's or higher degree in marketing, business, or a related field, along with relevant certifications in digital marketing.
- Attention to detail and excellent problem-solving skills.
- Ability to handle multiple projects simultaneously.
- Experience in e-commerce channels for FMCG and consumer health products will be highly advantageous.
- Knowledge of video and picture editing software, such as Adobe, is a plus.
- Fluent proficiency in both Thai and English languages.
Company Reg. No.: 201131609D, License No.: 11C4684
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