Foods Rte

As the RTE & Digital Marketing Lead, you will take full ownership of the Ready-to-Eat portfolio (Knorr Jok, Best Foods, Mashed Potatoes) and drive the digital marketing agenda for Foods Thailand. This role combines strategic leadership, P&L ownership, and digital-first media expertise to shape and grow our iconic brands in a fast-paced, trend-driven category.

**Key responsibilities**:
Business Ownership:

- Manage the full P&L for the RTE portfolio.
- Deliver on business targets and drive growth for the RTE brands through strategic marketing initiatives.

Marketing Leadership:

- Develop and execute annual brand marketing plans, including both innovations and market activations.
- Drive creative excellence by managing external partners, including creative and media agencies, to deliver impactful marketing mixes.
- Lead digital marketing strategies with a focus on precision targeting and data-driven decision-making.

Team Management:

- Mentor and coach direct reports to achieve business goals while fostering their professional growth and leadership capabilities.
- Build a collaborative and high-performing team culture.

Resource Management:

- Oversee the A&P budget, ensuring efficient allocation to maximize ROI.
- Optimize resources across cross-functional teams to deliver projects effectively.

**Experience & Qualifications**:

- 5-7 years in marketing, preferably in FMCG or foods categories.
- Proven success in mix development, brand strategy execution, and budget management.
- Strong track record in leading end-to-end innovation and activation initiatives.
- Expertise in crafting integrated marketing strategies, including traditional and digital channels.

**Skills**:

- Strategic leadership of broad portfolios and teams.
- Deep knowledge of Thailand's consumer landscape and media trends.
- Strong stakeholder management, influencing senior leadership, and cross-functional collaboration.
- Exceptional project management skills, ensuring timely and high-quality execution.
- Results-oriented with a passion for delivering exceptional business outcomes.
- A role model for resilience, collaboration, and continuous improvement.
- Inclusive motivator, fostering team engagement and growth.
- A balanced leader who challenges, supports, and inspires their team to succeed.