Senior Performance Marketer

6 months ago

กรงเทพมหานคร, Thailand Honest Bank Full time

**Senior Performance Marketer**:
Bangkok
- Work Type: Full Time

**About Us**
- We are Honest, a company committed to developing financial products our customers love. Our products are designed to be fair, easy to understand, and life-enhancing. After the successful launch of our first product, our skilled international team, based in Bangkok, is dedicated to continuous innovation in a fast-paced, quality-driven environment. We are determined to lead the way with new solutions, adapt to change, and thrive in the face of challenges and opportunities. We are looking for passionate, resourceful, and collaborative individuals to join us.

**About the role**:

- As a Senior Performance Marketer, you will play a key role in the development and execution of our performance marketing strategy across all paid channels, including search, social, display, app, and affiliates. You will report directly to the Performance Marketing Lead and will have a significant impact on the company's performance.

**How you will make an impact**:
- Build the performance marketing strategy to drive customer acquisition and engagement-
- Manage the end-to-end in-house running of paid campaigns from planning to execution and optimization across channels such as search, app, social, display, and affiliate-
- Expand existing campaigns across paid channels while introducing new strategies to enhance performance and drive incremental growth-
- Collaborate closely with Designers to create engaging campaigns, built on a strong synergy between target audience and creative, that convert target users and foster exponential growth-
- Utilize data analytics, insights, and attribution tools to identify trends, optimize campaigns, report on key performance indicators (KPIs), and inform data-driven decisions-
- Own a Test & Learn roadmap that enables the business to quickly scale up insights and inform more effective planning and execution-
- Collaborate with Product, Design, and Engineering teams to implement marketing technology and growth strategies-
- Continuously improve processes, technology stack, and automation to attract and engage users**What you need to have**:
- Indonesian language skills-
- 5+ years of growth and performance marketing experience in B2C-
- Expert knowledge and understanding of performance marketing strategies, tactics, and tools-
- Significant hands-on keyboard experience, launching and successfully managing campaigns across Google Ads, Meta, Twitter, and TikTok. You will be excited by the prospect of setting the best practice standards for media operations within the organization.-
- Strong analytical mindset to set KPIs, analyze data, and uncover insights using analytic tools, paid marketing platforms, and attribution tools-
- Strong bias for action and ability to work independently toward stated goals-
- Growth mindset with bold ideas and know-how to get things done-
- Proven project management skills to juggle multiple initiatives**What makes you stand out**:
- Fintech experience-
- App marketing experience, particularly running App campaigns across Google Ads and Meta.-
- Experience managing campaigns within Google Marketing Platform (SA360, DV360, CM360, etc.)-
- Experience launching marketing technology platforms for attribution and analytics-
- SQL and coding experience-
- Experience writing compelling ad copy- Hiring is something we do with care. Because of that, having a transparent and thorough recruitment process is key. If you liked what you've read and are up for the challenge, here is what to expect after submitting your resume:
- You get invited to an initial call with the hiring team-
- Onsite Interviews with relevant team members- Offer

**Why you'll love it here**:
- We’re all owners; Everyone at Honest gets ESOP (Employee Stock Option Plan)-
- Provident Fund-
- Training course and book subsidies-
- You’ll be working with the smartest people in the industry-
- A modern office right in the heart of Bangkok-
- Top-of-the-line medical healthcare plan-
- Monthly wellness allowance-
- One of the best-funded start-ups in South East Asia with Silicon Valley investors-
- We don’t believe in titles or hierarchy but value contribution & celebrate achievements as a team**Honest hiring**:

- At Honest, we’re working hard to build the future of finance for Asia. To do so, we prioritize attracting the best talent worldwide to join us - regardless of their background and heritage. At Honest, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, or other class protected by applicable law. We are proud to be an equal opportunity workplace. If you want to be part of changing how people access finance in Asia, join us and help us build a global company where we’re all proud to belong._

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