Performance Marketing
4 months ago
Our client is a leading e-commerce platform for pre-owned cars with strong technology prowess.
- Creating comprehensive marketing plans that align with business goals, target audience, and budget constraints. Establish measurable goals for campaigns.
- Planning, executing, and optimizing paid search, display advertising, social media advertising, affiliate marketing, and other performance marketing channels.
- Generating leads and sales using Facebook Ads, and social media.
- Writing copy, creating some graphics, and generating leads and sales for Facebook Ads and social media posts.
- Collaborating with teammates to maintain a consistent brand voice and message across all paid programs.
- Crafting landing pages and lead generation forms for our content to be distributed through relevant paid programs.
- Staying up to date with digital marketing trends and potential new channels and strategies.
**Requirements**:
- BA/BS or equivalent with 1-2+ years working experience.
- Worked at a used car dealer or startup before in the marketing function.
- Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, and social network advertising (Facebook, Tiktok).
- Some experience handling marketing budgets and forecasting/reporting results.
- Good written communication skills.
- Ability to do some graphic design work.
- Detail-oriented and organized.
- Enjoy learning new things.
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