Senior Marketing Manager

4 weeks ago


กรงเทพมหานคร, Thailand PRTR Full time

Our client is a well-known property developer in Thailand.
- Planning and running marketing campaigns to boost brand awareness and drive sales in the mid-luxury market. Make smart use of resources, blending budget planning into your strategies.
- Handling crisis communications and reputation management through the implementation of strategic PR strategies, with a focus on effective budget planning.
- Optimizing future campaigns for better ROI by analyzing marketing metrics and utilizing data-driven insights for strategic budget planning.
- Leading a high-performing marketing team, providing guidance, mentorship, and fostering collaboration, instilling a culture of strategic thinking and fiscal responsibility with integrated budget planning.
- Collaborating directly with the VP of Marketing on aligning strategies with goals, providing regular updates on adherence to budget planning and ensuring financial considerations align with the VP's vision.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is considered a strong asset.
- Proven track record in a senior marketing role, demonstrating successful planning and execution of mid-luxury marketing strategies.
- Minimum of 8 years of relevant experience in marketing, with a focus on the mid-luxury segment.
- Extensive experience in planning and executing offline events and launch projects with a keen eye for detail.
- In-depth knowledge of public relations strategies, crisis management, and building positive relationships with media, influencers, and stakeholders.
- Demonstrated ability to develop and implement comprehensive marketing campaigns aligned with business objectives.
- Leadership experience, with a track record of leading and inspiring high-performing marketing teams.
- Up-to-date knowledge of trends and dynamics in the mid-luxury market segment.



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