Marketing Manager

5 days ago


กรงเทพมหานคร, Thailand Pasona HR Consulting Recruitment (Thailand) Co.,Ltd Full time

Job ID
51074

Business
Retail, Distribution

Job Detail
DEPARTMENT : Spirits
REPORTS TO : Managing Director
POSITION PURPOSE:

This position takes full responsibility in overall marketing plan and execution management to ensure the strength of brand equity is well accepted by dynamic group of target consumers hence generate the revenue and profit to the organization. He/She is to develop and manage the company’s portfolio and brand plans and marketing initiatives both short term and long term according to company objectives.
KEY RESPONSIBILITIES:

- Develop and manages the company's brand plans, brand positioning and go-to-market strategies
- Responsible for all program planning and execution including the development of brand calendars and creating the specific merchandising, promotional, special event, and campaigns
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Works closely with Sales Managers, Branch Managers, Salesman and On-Premise Promoters to identify opportunities and build upon the recommendations and ensure each programming and positioning supports the brand guidelines.
- Communicate brand strategies and articulate programming initiatives to ensure alignment
- Actively collect market intelligence including trade/consumer trends, competitive products/pricing/advertising and ethnic tastes to identify opportunities and key issues
- Establish sales forecasts, set pricing and track performance
- Allocate and effectively spend on marketing budget of each brand handled with clear measurement between the objectives and results.
- Monitor product distribution and consumer reactions
- Manage shipments and forecasts to ensure optimal stock holding
- Ensure effective communication with brand partner and Act as contact person with the principal for brands handled

MEASURES:

- Achievement of DBC, volume, share of market, accounts sold and other non-financial targets for the brand
- Program adherence to brand equity guidelines, priority initiatives, legal compliance and administrative procedures
- Favorable consumer and trade responses to programming and events
- Utilization and prioritization of the Marketing budget to ensure program resources are allocated to support brand strategies and equity guidelines

Salary

60,000 - 80,000 (THB)

Location
Bangkok

Required work
experience
- Thai male or female
- BA University graduate in Marketing or Business
- Minimum 4 years related work experience (preferable with FMCG company)
- Excellent communications in English and Thai (written/verbal skills) is a must
- Ability to prioritize and manage resources
- Ability to implement actionable items from concept
- Strong research and analytical skills
- A willingness to listen and learn
- Ability to think creatively and innovatively
- Budget-management skills and proficiency



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