CRM & Website Data Analytics Manager

5 hours ago

กรงเทพมหานคร, Thailand Centara Hotels & Resorts Full time

**BASIC FUNCTION**:
CRM & Digital Data Analytics Manager is responsible for analytics and campaign reporting, website performance optimisation, and creation of dashboards to visualise business performance, as well as management of loyalty data operations which are including Salesforce data administrative work, customer enrolment process, data quality from PMS, process documentation, point issuance, customer data and point adjustment, MIS reports, and other data administrative work.

**DUTIES & RESPONSIBILITIES**:

- Directly reports into Assistant Director of Digital Marketing and Director of CRM and Customer Loyalty
- Analyses data for campaign reporting, prepares recommendations to ensure high advertising campaign success rate and recommends improvements.
- Identify campaign issues and ensure that best practice frameworks are being followed and deployed and attribution correctly recorded.
- Create dashboards for ad campaigns, generate reports and come up with informed, fact-based solutions that efficiently increase the performance of campaigns.
- Work closely with key stakeholders, Marketing teams, Advertising agencies, Online Distribution, System support and Account Managers.
- Define campaign performance reporting as needed according to the metric frameworks and targets.
- Audit website performance and analyze data, create reports for optimization.
- Takes a leading role with personalization engine deployment and refinement, as well as support with A/B testing and insight that drives the personalization engine strategies.
- Take active role in recommending innovations and inspire new thinking for overall website performance, UX, UI, marketing campaign results, and general advertising.
- Develop, maintain and establish operational specifications and set data quality standards for the validation processes considering content and information flow
- Monitor and solve data coming to the system regularly which are iReward, Salesforce, The1 point transaction, and PACMAN
- Coordinate with The1 department on system integration, and other data operational issues.
- Manage data in Paid membership program which are importing data from vendors, reimbursement tracking, and MIS reports.
- Do monthly reports, and any other adhoc reports.
- Ensure on quality data and any technical issues in CRM and loyalty system related which are iReward, CentaraDeals, Pay-by-The1 point, and Paid Membership platform

**SKILL REQUIREMENTS**:

- Minimum 3 years of experience in CRM, database management, and workflow processes.
- SQL, Excel skill is required, and Salesforce/ Tableau skills are a plus.
- Able to use tools such as Google analytics, data studio, tag manager etc.
- Good command of English language, both spoken and written
- Familiar with the latest technologies and digital best practice
- Have a solid understanding of marketing principles, audience targeting, and data collection methods.
- Familiar with performance metrics for advertising campaigns, database, and reporting preparation.
- Team player with ability to create relationships and work effectively across functions Tools /Software: Ms. Excel, SQL, Google Analytics, Google Ads, Facebook Ads, Google Data Studio, Salesforce, Tableau, Drupal, CMS’s, Personalization engines, Dashboards, Trello, The Hotels Network, and relevant reporting tools as needed.

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