Data Performance Manager

7 months ago

กรงเทพมหานคร, Thailand Reckitt Full time

Reckitt is looking for the Data Performance Manager who is a self-starter and can manage time on projects and provide detailed activity and performance of daily work results. As a start-up, the Performance Manager is expected to be adaptable and flexible to change as the organization grows as products will change, client accounts will grow, and project tasks will change.

**Scope of Work**
- Identify areas & build initiative for driving performance suggesting actions of CRM program
- Use information to help create inspiring activities to achieve key driver benchmarks for winning new projects KPIs & optimizing existing projects
- Be a key person to data collaborate & utilization from commercial plan with cross functions & CRM partners
- Lead to analyse identifying issues & opportunities from database reflect to strategy : identifying need state, purchase behaviour
- Lead to measure full funnel business results of CRM program
- Manage team to collate and analyse daily, weekly and monthly sales key driver information (ie acquisition, conversion, repurchase) including with cross functions i.e. eCom/ Martech team/ CRM partners
- Lead to build one view of CRM Dashboard/ report from internal & external data sources

**Requirements**:

- Education background in Marketing, Media, Communications, Business or a related field is preferred
- 2+ years of experience executing on digital marketing data
- 2+ years using data visualization/Martech tools to display one view reports and share important findings
- Analytical and a passion for measuring and assessing results, driving continuous improvement, and A/B testing
- Knowledge of website functionality, principles, and different providers
- FMCG experience preferred but not required
- Digital marketing and advertising platform experience (Google, Facebook, Google Ads, and Google Analytics) required
- Understanding of consumers insights and analytics to convert insights in bespoke campaigns
- Experience working with CRM systems, Salesforce preferred but not required
- User-centric. Highly creative and comes with experience in delivering compelling mobile app and web content for target audiences
- Build solid relationships and provide excellent customer service
- Have strong collaboration & teamwork skills. Expected to partner closely with the support team, vendor partners, and clients
- Use sound judgement and critical thinking skills. Be able to solve complex issues, problems, and solve things on your own
- Stay up to date with industry trends in digital/ CRM campaigns

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