Customer Analytics
2 days ago
Company Description
The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.
Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.
If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you.
**Job Description**:
**Main Duties**:
**_ Data Analytics:_**
- Lead customer analytics team to support all brands in Minor Food Group in finding the customer insights from data analysis to guide the business - decision making, enhance the customer experience and strategically retain customer.
- Determine the customer segmentation and build the right data modelling based on business’s objective.
- Understand customer channel behaviour and able to build the data model to monitor the changes also proactively provide the churn protection recommendation.
- Oversee customer’s cross brand behaviour and suggest the potential leads to acquire as well as drive customer lifetime value across brand.
**_ CRM Campaign:_**
- Develop, implement and measure effective CRM campaigns to drive Loyalty Metrics: Active Rate, Frequency and Spend.
- Lead CRM campaign performance evaluation across brands to provide the best practice sharing and enhance marketing campaign performance.
- Elevate and innovate new CRM strategies and tactics to step change performance
- Take care of product analysis to find the actionable insights for product development strategy
- Assist team in building Business Analytics report and dashboard
- Collaborate with brand’s marketing team, data engineer team, product development team and other related parties to understand the business requirement and ensure the correctness of data source.
**_ Marketing Leadership:_**
- Act as key thought partner to Brand Directors and Digital Managers
- Build strong external network & partner relationships to be advertiser of choice for new initiatives, insights and training.
- Foster a first-to-market trial mindset internally - with Brand Teams having an appetite to test & trial new CRM opportunities
- Coach & build CRM capability across the organisation - on the job coaching & workshops.
**Job Profile**
- Presentation & influencing senior stakeholders
- Ability to navigate ambiguity, motivated self-starter and holistic business leader
- Can distil complex data and technical terms into simple layman’s language
- Able to identify business pain points and build hypothesis and analytics framework.
- Customer focus, analytical thinking, have eager to understand customer’s insights.
- Experience in self-service analysis platform and Data Visualization tool.
**Qualifications**:
- Bachelor's degree in Data Science, Statistics, Economics or related fields
- Minimum 8 years working experiences in Data science, Data analytics, Business Analytics, Market Research, CRM/ loyalty field is preferable
- Experience in building the data analysis techniques for business such as clustering analysis, predictive analysis, Association Rules etc.
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