Category Analyst

4 weeks ago


คลองเตย กรงเทพมหานคร, Thailand บริษัท คอลเกต-ปาล์มโอลีฟ (ประเทศไทย) จำกัด Full time

10/02/2023
- คุณสมบัติพื้นฐาน
- งานประจำ- 5 - 15 ปี- กทม. (คลองเตย)- ปริญญาตรีหรือสูงกว่า- สามารถเจรจาต่อรองได้- หน้าที่และความรับผิดชอบ
- Department : Trade Marketing (under Customer Development /Sales)- Report to : Commercial Intelligence Manager - Retail Marketing- Location: Klongtoey, Bangkok, Thailand (not connect to BTS/MRT) / Parking Lots Free of charge for Employees- Role & Responsibilities:
- 1. PROMOTION BUDGET MANAGEMENT (Strategic alignment)- Lead Revenue Growth Management (RGM) strategy into action
- Identify & align Strategic direction with "Priority cells" with cross functions (Regional Sales Manager/ CDT - Finance)
- Allocate Promotion spending by Sub category by Channel accordingly
- Set the measurement/ align KPIs for Priority cells
- Manage the Investment strategy on Price & Promotion
- Monthly analyze external forces and implication;
- Market/ Category/ Channel/ Competitor (size/ growth/ trend)
- Deliver P&P scorecard and recommended action on Promotion spending
- Volume on promo/ SPI/ ROI/ Market share"
- Make the suggestion on where to invest (subcategory & channel)
- Make the suggestion on appropriate type of investment (Promo vs A&P)
- 2. PROMOTION GUIDELINE (Strategic into action)- ROI by channel/ category
- Pre and Post evaluation of themes promotion
- Reduce no. of small/ non performed promotion
- Suggestion on promotion optimization using Red/Yellow/Green boxes (stop,reinvest,accelerate)
- Promotion Guideline
- Develop guideline/ recommend the mechanic for theme promotion
- Develop guideline/ TPR rate for price promotion
- Develop the recommended combo (PnP study)
- Develop the ""Golden rule"" as part of guideline
- Bandwidth/ hybrid pack/ overlay regulation
- Theme promotion Evaluate category theme (impact to category)
- Suggest step promotion / mechanic
- 3. RSP SETTING- Price Structure for NPD
- RSP setting for NPDs/ Price structure
- Develop the RSP setting process/ template/ tools (RSP/Price per g)
- Post evaluation on RSP (3 mths)
- RSP Adjustments
- Market review by sub category/channel
- Update price structure TM% by channel, shelf price tracking
- 4. TRACKING- Monthly Tracking KPIs;
- Partner insight/CDT to deliver automated monthly tracking
- Promotion Intensity index/ SPI/Mkt share
- Partner with FN/RGM to deliver automated performance tracking;
- NS/ Promo spending/ASP
- Pricing analytic
- Provide business requirement for price analytic tool
- Coordinate the data integration "Sale-in & Off-take"
- Turn the insight from Price analytic into Promo guideline
- Suggest "Cannibalization" impact
- 5. ENABLER & TOOLS- Pricing analytic
- Provide business requirement for price analytic tool
- Coordinate the data integration "Sale-in & Off-take"
- Turn the insight from Price analytic into Promo guideline
- Suggest "Cannibalization" impact
- Visualization tool (Explore Power BI, Tableau)
- Indicative daily tracking
- Promotion slot management
- Promotion Performance update
- Standardize P&P template
- Promotion guideline template
- Promotion planning template
- SPI tracking template
- Shelf price tracking template
- ROI calculation template
- RGM tracking
- 6. CAPABILITY BUILDING- Strengthen Pricing capability
- Be expert on P&P
- Lead regular learning & sharing forum (cross function)
- End-to-end process improvement

คุณสมบัติ
- Qualification:
- Master or Bachelor Degree in business or related field. Experience
- Brand Marketing Management, and/or Trade Marketing / Shopper Development experience in FMCG sector Generic Competencies
- Essential: Communication, Influence/Negotiation, Consumer/Customer focussed, Teamwork & Collaboration and Strong English proficiency
- Desirable: Fostering Experimentation, Driving Innovation, Developing & Coaching people Functional Competencies
- Essential: Consumer & Shopper Insight, Category Management, Trade Understanding.
- Desirable: Business & Financial Analysis

ดูคุณสมบัติเพิ่มเติม
- สวัสดิการ
- Life insurance
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสุขภาพ
- โบนัสตามผลงาน/ผลประกอบการ

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