Marketing Effectiveness Manager

4 months ago

กรงเทพมหานคร, Thailand Electrolux Full time

**Be part of something bigger. Decode the future.**

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that we can develop solutions that deliver enjoyable and sustainable living together.

For more than one hundred years now, we’ve been working at the forefront of shaping lives for the better, developing products that meet people’s demands in terms of taste, care, and well-being. But as consumer needs and wants to continue to evolve, we have even more work to do.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

**Join us in our exciting quest to build a future home**

**All about the role**:
As Marketing Effectiveness Manager, you will be accountable for the measurement, reporting and insight of Marketing channels across the business, most critically in Media. This includes establishing the performance structure and deriving key insights and learning that drive optimization of commercial results from media investments in the region. In this role, you will operate as the expert for markets with a data first directive, developing performance guidelines across all media and campaign types, including but not exclusive of TV, OOH, search, display, product listing ads, dynamic search, mail ads, paid social and YouTube ad campaigns. Working with global & regional teams, you will play a key role to ensure we have the right advertising technology, systems and reporting in place and are at the forefront of digital and media evolution. You will work closely with internal stakeholders in our commercial channels, Data & Analytics, IT, the wider comms planning and activation team, Google, Meta and our core agency partners.

**What you’ll do**:

- Lead and oversee the paid media investment impact in the APMEA region supporting the Paid Media team in BA EA and LATAM.
- Have a detailed understanding of all paid media activities and the impact of our investment.
- Execute the global governance model and Metrics that Matter Framework in APMEA (media cost, audits, performance benchmarks, KPI’s, sufficiency, Hero & CTF measurement systems & Reporting)
- Own the deliverables calendar, agency & partner QPR’s, market coordination and reporting.
- Design APMEA JBP with Google & META, developing the template & Governance for any local JBP’s where necessary.
- In conjunction with Data & Analytics: Build MMM capability in core markets to drive results.
- In partnership with Data & Analytics: Own the Media data supply element to build the Unified Media Dashboard
- Develop and build insights from data that will inform strategies that will generate quantifiable revenue and profit for the business. Working closely with cross functional teams
- Create training plans to implement both internally and externally regarding changes to the channels, industry updates, product changes or seasonality effects.
- Identify, test and optimize in order to drive KPIs such as revenue and ROI. Strive for continual improvement to reach business goals and objectives.
- Utilize analytics to understand industry and market trending and optimize marketing activities. Build and deliver on monthly/annual budgets and forecasts.
- Cross-team collaboration to ensure connectivity and cohesiveness between all relevant stakeholders.
- Review department performance metrics, including red flag reporting, with key stakeholders on a regular basis.
- Quality assurance - reviewing implemented optimizations and ensure that all deliverables are being fully executed using best practices.
- Follow up to verify performance versus pre agreed targets and KPIs, as well as quality of implementation and consistency.
- Operate closely with the global content team and share relevant data on content effectiveness to ensure we are creating and producing material that fits the various channels to deliver the optimum performance. Test and learn mindset.

**Who you are**:

- University degree in related field
- Minimum of 5 years professional experience in corporate environment working in similar role. Media agency experience is a plus.
- Proven track record of analyzing insights and translating them into actionable strategies that drive results and achieve objectives.
- Understanding of CDP/DMPs, AdTech and MarTech tools and Campaign operations
- Excellent communications skills, both written and spoken English; ability to explain complex technical concepts in simple terms.
- Strong data skills - ability to synthesize data and information to build actionable data driven insights
- Leadership skills - a strong networker able to grow and nurture relationships, someone who can inspire with data.

**Core Competencies**:

- **International.** You enjoy to work in a truly global environmen

  • Marketing Effectiveness Manager

    6 days ago

    กรุงเทพมหานคร, Thailand Nestle Full time

    **POSITION SNAPSHOT Location: Bangkok, Pathumwan Company: Nestlé Business Unit/Division: Communication Marketing and Services Full-time Bachelor’s degree in Marketing or related field Minimum 8 years of demonstrated analytic consulting/delivery experience in marketing analytics with strong expertise in marketing effectiveness measurement Strong Thai &...

  • Digital Marketing Account Manager

    2 days ago

    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    Company Description Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 80+ professionals comprising everything from developers, designers, copywriters to project managers,...

  • Digital Marketing Account Manager

    7 months ago

    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    **Company Description** Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 80+ professionals comprising everything from developers, designers, copywriters to project...

  • Website Project Manager

    1 week ago

    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    Company Description Pronto Marketing has been in business since 2008, building WordPress websites for over 2,000 customers around the world. Our founder has a Microsoft background and an American west-coast approach to running a company: You’ll be joining a diverse, international team that works hard, has fun, and respects each other and our...

  • Sales Force Effectiveness Manager

    7 months ago

    กรุงเทพมหานคร, Thailand Sandoz Full time

    **Major accountabilities**: - Manage the Sales Force Effectiveness team or lead a key process/service within the team -Setup infrastructure and systems in close alignment with Regional Commercial Excellence team (CRM, Analytics, Dashboards, Insights, etc.) and ensure high data quality and utilization -Implement standardized Sales Force Effectiveness...

  • Sales Force Effectiveness Manager

    7 months ago

    กรุงเทพมหานคร, Thailand Galderma Full time

    With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable...

  • Production Manager

    7 months ago

    กรุงเทพมหานคร, Thailand Total Marketing Support Full time

    **Production Manager** TMS Global are a wholly owned subsidiary of DS Smith PLC, a FTSE100 listed multi-national packaging and display manufacturing business. TMS Global specialise in the outsourcing of retail display, print and packaging and are active in 97 markets globally. Our TMS community consists of just over 300 people who are spread internationally...

  • Sales Force Effectiveness Senior Manager

    3 months ago

    กรุงเทพมหานคร, Thailand Novo Nordisk Full time

    Sales Force Effectiveness Senior Manager **Category**:Commercial Marketing**Location**:Bangkok, Bangkok, TH**About the department** Novo Nordisk is a global healthcare company celebrating 100 years of innovation in diabetes care. This heritage has given us experience and abilities that also enable us to help people to defeat obesity, haemophilia, growth...

  • Marketing Manager

    7 months ago

    กรุงเทพมหานคร, Thailand Neogen Full time

    It's fun to work in a company where people truly believe in what they are doing! This role is responsible for leading development and implementation of the Marketing Strategy for the Food Safety business in Thailand. This role works closely with cross functional teams. Stakeholders include, Product Management, Sales, Regulatory and the broader Marketing...

  • SEO Team Lead

    7 months ago

    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    **Company Description** We are always on the hunt for great talent who share our passion for WordPress, SEO, and online marketing. Our teams of WordPress developers, designers, copywriters, SEO, and advertising experts come to work each day to help our clients’ businesses grow their online presence. At Pronto Marketing, our company culture is built on a...

  • SEO Team Lead

    7 months ago

    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    **Company Description**: We are always on the hunt for great talent who share our passion for WordPress, SEO, and online marketing. Our teams of WordPress developers, designers, copywriters, SEO, and advertising experts come to work each day to help our clients’ businesses grow their online presence. At Pronto Marketing, our company culture is built on a...

  • SEO Team Lead

    7 months ago

    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    We are always on the hunt for great talent who share our passion for WordPress, SEO, and online marketing. Our teams of WordPress developers, designers, copywriters, SEO, and advertising experts come to work each day to help our clients’ businesses grow their online presence. At Pronto Marketing, our company culture is built on a strong foundation of...

  • Marketing Manager

    7 months ago

    กรุงเทพมหานคร, Thailand Mercure Surawong Bangkok Full time

    **Job Description**: - Manages plan marketing activities and long term marketing strategy of hotel - Develop marketing strategy and plan for hotel in line with Hotel’s objective, goals and targets - Analyze concerns, and opportunities; using effective approaches and course of action to develop solution - Maintain effective internal communications to...

  • Marketing Manager

    7 months ago

    กรุงเทพมหานคร, Thailand Reeracoen Thailand Full time

    **Industry**: Trading(Other)- Manage all marketing for the company and activities within the marketing department. - Develop the marketing strategy for the company in line with company objectives. - Co-ordinate marketing campaigns with sales activities. - Oversee the company’s marketing budget. - Create and publicize all marketing material in line with...

  • Marketing Manager

    3 months ago

    ปทุมวัน, กรุงเทพมหานคร, Thailand bTaskee Thailand Full time

    **JOB DESCRIPTIONS** - Propose, plan and budget marketing activities in accordance with the company’s marketing strategy - Evaluating and developing marketing strategy and marketing plans. - Handling marketing plans for both online and offline channels. - Manage the approved marketing budgets, monitor contracts and other related payment documents -...

  • Marketing Manager

    2 days ago

    กรุงเทพมหานคร, Thailand Ancor Full time

    ANCOR Thailand are supporting a medical device company, with strong presence regionally, looking for a Marketing Manager. - Oversee the effective, timely and professional management of product portfolio through all aspects of the product lifecycle. - Define pre - and post - launch tactics and activities. Lead the planning of strategies and tactics for the...

  • Marketing Manager

    7 months ago

    กรุงเทพมหานคร, Thailand บริษัท บีทัสกี (ไทยแลนด์) จำกัด Full time

    **Responsibilities**: - Develop, implement, and manage comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and achieve revenue goals. - Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture. Delegate tasks, set clear expectations, and provide guidance to ensure the...

  • Marketing Manager

    4 months ago

    กรุงเทพมหานคร, Thailand บริษัท บีทัสกี (ไทยแลนด์) จำกัด Full time

    **Responsibilities**: - Develop, implement, and manage comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and achieve revenue goals. - Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture. Delegate tasks, set clear expectations, and provide guidance to ensure the...

  • Field Force Effectiveness Senior Manager Apac

    15 hours ago

    กรุงเทพมหานคร, Thailand Electrolux Full time

    Your Role This role is based in Thailand. As Field Force Effectiveness Manager, you will be fully responsible to set the regional strategy and guidelines for field force management and lead the teams to implement and evaluate the success. You will achieve this with close cooperation and alignment with teams in 15 territories spread across APAC & MEA. This...

  • Marketing Manager

    7 months ago

    กรุงเทพมหานคร, Thailand บริษัท บีทัสกี (ไทยแลนด์) จำกัด Full time

    **Responsibilities**: - Develop, implement, and manage comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and achieve revenue goals. - Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture. Delegate tasks, set clear expectations, and provide guidance to ensure the...