Senior Manager
5 months ago
Company Description
The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
With over 2,400 outlets in 23 countries, Minor Food is one of the largest quick-service and casual dining restaurant chains in the Asia-Pacific region. We dedicate ourselves to diversifying and strengthening our portfolio of brands in order to increase our company's global presence. With a commitment to delivering customers unexceptional experiences with a 100% satisfaction rate and maximizing stakeholder values, we want to become a global leader in food service and restaurant operations.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.
Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.
If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you
**Job Description**:
**Job Purpose**:
As the Senior Manager - Growth Marketing & Partnership, your role is pivotal in driving our organization’s growth and expanding our market reach by using data-driven insights. Your focus will be on data analysis and identification of innovative marketing opportunities, forging strategic partnerships, and creating sustainable growth opportunities. With a deep understanding of our business objectives, industry landscape, and customer dynamics, you will be instrumental in shaping the company’s growth trajectory and ensuring its long-term success.
**Main Duties**:
- Growth strategy development: Develop a comprehensive growth strategy that aligns with the organization’s goals, identifying key growth opportunities, target markets, and customer segments.
- Partnership development: Identify and nurture strategic partnerships that enhance our product offerings, market presence, and brand reputation. Build relationships with key partners and negotiate agreements to drive mutual growth.
- Data-driven insights: Utilize data analytics to gain actional insights to recommend to brand teams.
- KPI Tracking: Establish key performance indicators (KPIs) and performance metrics, continuously monitoring and reporting on the effectiveness of marketing and partnership efforts.
- Digital Customer Journey: Leverage insights & analysis to translate into strategy & workplans that Brand & Digital Product teams can action and measure impact.
**Qualifications**:
- Bachelor’s degree in marketing, Business, or a related field (Master’s preferred)
- Min +10 years of related experience with strong senior stakeholder management
- Proven experience in a leadership role within growth marketing, partnership development, or a related field
- Demonstrated success in driving revenue growth and achieving key performance metrics
- Strong analytical skills, with proficiency in data-driven decision-making
- Excellent negotiation, relationship-building, and communication skills
- A deep understanding of industry trends, emerging technologies, and best practices
- Comprehensive E-commerce track record; demonstrating strategic experience with executional competence.
- Experience working across broad portfolio - either multiple brands or multiple countries
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